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Turtle Entertainment opens ESL Game Store

Latest PC games available in the ESL Game Store at http://gamestore.uk.esl.eu– Special offer on the EA SPORTS FIFA 11 release day

Cologne, September 30, 2010– Starting this Thursday, Turtle Entertainment opens the ESL Game Store, a new online service of the Electronic Sports League (ESL). At http://gamestore.uk.esl.eu computer games fans can easily buy and download all the latest PC games. The ESL Game Store offers all recent titles from all genres, including the latest product of Electronic Arts, FIFA 11, which has its premiere today. In order to celebrate it, ESL Game Store introduces a special offer for its first customers who will purchase this football blockbuster.

The ESL Game Store opens today in Germany, France and Great Britain and uses the e-distributing technology of the European download specialists Nexway. Electronic Arts is the first publisher to use ESL’s newest distribution channel for the release of its latest title, FIFA 11. With more than 2,6 million members, ESL is the most prominent league for computer games in Europe.

„For over ten years now, ESL has been a leading platform on the web for millions of gamers. We offer tournaments and competitions in hundreds of games and our team is constantly testing new titles in order to offer the best to the eSports community. With the ESL Game Store our offer is now completed. Our community can now endure the absolute gaming experience. Starting from the purchase of the game in our online shop and finishing with a first win in one of the ESL tournaments,“ says Alexander Albrecht, Director Publisher Relations at Turtle Entertainment, the company behind the Electronic Sports League.

„Today we release EA SPORTS FIFA 11, which naturally will have its place in the ESL. The FIFA series has been among the leading titles in electronic sports for many years. Therefore, we are extremely pleased that ESL Game Store guarantees all enthusiastic players a quick and direct access to our latest product, FIFA 11. First one hundred customers who will purchase the game in the store will also get an original FIFA 11 jersey,“ says Ralf Anheier, PR Manager at Electronic Arts.

„Our technology enables the ESL to enter the games selling market without difficulties. Players can now easily and reliably buy and download new games through Nexway and participate in the ESL competitions,“ says Christian S?dille, the Country Manager for Germany at Nexway.

The ESL Game Store is available at http://gamestore.uk.esl.eu.

The ESL, active in 37 countries, is available at www.esl.eu.

Further information concerning Turtle Entertainment, the operator of the Electronic Sports League and the ESL Game Store, is available at www.turtle-entertainment.com.

Turtle Entertainment GmbH

Turtle Entertainment was founded in 2000. The company quickly grew to be the European leader in the sector of electronic sports (eSports). The Electronic Sports League (ESL), operated by Turtle Entertainment, is active in 37 different countries worldwide. The league portal www.esl.eu reaches above ten million visits a month generated by more than 2,5 million registered users. Turtle Entertainment broadcasts ESL events via IPTV channel ESL TV since 2007. The headquarter has 160 employees and is located in Cologne, Germany. Turtle Entertainment owns the majority of the Chinese eSports league PGL (Pro Gamer League) since 2007. Important business partners of Turtle Entertainment are global corp orations such as Intel, Alienware, ASUS, adidas, Volkswagen, Nokia, Trend Micro, Sennheiser, Windows 7, Sidewinder, SteelSeries and gamed.de. Further information is available at www.turtle-entertainment.com.

Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.


Nexway is a leading player in the digital e-commerce sector and a strategic partner of worldwide digital content publishers and international e-commerce portals. It has grown rapidly through strong and diversified partnerships with leading companies, including: 01net, Dell, Fnac, Orange, Gamestop, Pixmania, VirginMega, ElCorteIngles, Tom’sGuide, Softwareload; key software publishers, such as: Avanquest, Kaspersky, Lavasoft, Mindscape, and Nero; and video-games publishers, including: EA, Ubisoft, THQ, Sega, Atari and Take 2. Nexway is a leading provider of turnkey e-commerce solutions dedicated to e-content publishers and major Internet players. It is committed to delivering high-quality, cutting-edge titles to consumers through its broad portfolio of exciting software and video games, enriched by its acquisition of Boonty in Ja nuary 2009 ( www.boonty.com). Nexway has teams in 12 countries and distributes software and video-games for download in more than 50 countries around the globe. In 2009, Nexway ranked in the Top 15 of Deloitte Technology’s 2009 Fast 50, and in the Top 100 of EMEA’s Fast 500 of the fastest growing technology companies. To learn more, please visit www.nexway.com.

Online resources at a glance:

- This press release as PDF: www.turtle-entertainment.com/Dateien/PM_ESL_Game_Store_EN.pdf

- ESL Game Store: http://gamestore.uk.esl.eu

- Electronic Sports League: www.esl.eu

- Electro nic Arts: www.ea.com

- Nexway: www.nexway.com

- Turtle Entertainment: www.turtle-entertainment.com

- Company Trailer Turtle Entertainment GmbH (browser flash movie): http://files.turtle-entertainment.de/video/eslpromo.html



Turtle Entertainment GmbH

Press Office

Ibrahim Mazari

Siegburger Stra?e 189

50679 Cologne


Phone +49 221 880449-231

Mobile +49 163 5196461

Fax +49 221 880449-239



Games Press

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