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The alternative Game BAFTAs get sponsored!

We are delighted and all warm inside to announce that the nice people at Deep Silver, Koch Media's Premium Publishing label, are the proud sponsors of this years event.

Thanks to a kind sponsorship offer this year’s awards are to become: The Rodent Game Awards 2008– Sponsored by Deep Silver.

Stephanie Baker of Deep Silver comments:“…The Rodent chaps play and love videogames– as the industry becomes ever more sophisticated and more deeply commercial, we thought it was worth celebrating the joy of actually playing and loving videogames.”

The event is to be held TONIGHT, Thursday the 31st of January 2008, in a London pub and to celebrate Deep Silver’s sponsorship we have been able to release a handful of extra tickets. They’ll go quicker than, I dunno, Hot Coffee so blag yourself a couple from here:

http://rodent.eventwax.com/rodent-game-awards-night-2008

www.WayoftheRodent.com– you lucky people!

Notes for Editors

An average 100,000 unique readers visit www.wayoftherodent.com every month

33,000 readers subscribe to the RSS feed

More than 140,000 readers downloaded our smash-hit Paper Arcade cut-out and stick arcade cabs

Rodent is well-established as the first stop for thirty-something chaps spending serious money on their dirty little gaming habit

The magazine launched in the autumn of 2003 and is published monthly Rodent features contributions from a global team of 90 writers

Out at the beginning of every month at www.wayoftherodent.com Fresh, Fresh, Fresh!

All content is available for syndication

About Koch Media UK

Founded in 1994, KOCH MEDIA UK develops, publishes and distributes a diverse mix of titles for home console gaming systems, personal computers and the Internet. Based in Basingstoke, the company has distribution contracts with a number of software publishers, including NINTENDO. For publishers not in the UK, KOCH MEDIA exclusively markets, sells and distributes titles. Under its own brands of DEEP SILVER and EUROPRESS, KOCH MEDIA develops and publishes its own range of gaming and educational and lifestyle software. For more information on KOCH MEDIA and its products, visit www.kochmedia.co.uk

About Deep Silver

Deep Silver is KOCH Media's premium games label. Deep Silver has been collaborating with international developers and publishers since 2002 to publish creative and innovative computer and video games. The multi-award-winning X2 and the daring Singles have already put Deep Silver at the top of the charts. Projects include co-publishing titles with Sunflowers (ANNO 1701, ParaWorld) and JoWooD (SpellForce 2, Gothic 3, etc).www.deepsilver.com

For further information

Please contact Publisher Richard Koworld - Email: koworld@wayoftherodent.com Telephone: 07971 600 936

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com