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SPIL GAMES Champions HTML5 to Drive the Mobile Gaming Revolution

Launches HTML5 Mobile Game Sites and an HTML5 Developer Contest

HILVERSUM, THE NETHERLANDS - August 31, 2010

Today, the potential of HTML5 for mobile gaming becomes a reality. SPIL GAMES, the world’s largest online casual gaming company unveils mobile versions of its gaming websites frequented by 130 million unique visitors every month. This means that consumers can enjoy their favorite game environment just as easily on their mobile devices as they do on their computers. Additionally, SPIL GAMES is launching a contest offering HTML5 developers prizes totaling $50,000 for the best HTML5 games.

Mobile gaming has never been as popular as it is today, due to the massive adoption of touchscreen mobile devices such as those using the iOS and Android operating systems. However, unlocking the full potential of mobile gaming for both developers and end users has been hampered by different protocols, operating systems, and platform-approval processes within the mobile world.

HTML5 will free up developers by saving them the time and money they currently lose modifying games for different mobile platforms. Thanks to HTML5’s open standard, developers only have to develop a game once, and it can be easily deployed on all devices with browsers supporting HTML5, such as PCs, iPads, iPhones and Google phones.

The openness of HTML5 will also be a real game changer for mobile gaming user experience. Players will no longer be forced to download a game from app stores. They will be able to instantly play games through their mobile browser whenever and on whichever mobile platform they choose, without any installation hassles.

HTML5 Mobile:

Central to SPIL GAMES’ endorsement of HTML5 is the launch of its new mobile sites, available today. For the first time, a user who owns a mobile device with a browser supporting HTML5 (iOS and Android devices from version 2.0) can go to any of SPIL GAMES’ 41 game websites ( www.gamesgames.com, www.agame.com, www.girlsgogames.com) and be automatically rerouted to its dedicated mobile version.

HTML5 Developer Contest:

As part of its commitment to HTML5, SPIL GAMES is inviting game developers to bring HTML5-based games to market through a contest. The contest boasts a total prize pot of $50,000, and winning games will be featured on all SPIL GAMES’ mobile sites. The contest will run for six months, and each month SPIL GAMES will select new games to be awarded. Developers can submit their games and find all related information at www.html5contest.com.

“Openness is at the core of everything we do, which is why HTML5 fits so well with our company mission to unite the world in play,” said Peter Driessen, CEO of SPIL GAMES.“We are aware that HTML5 is still at an early stage, but already developers can use it to make great games, and we are confident that the industry will quickly embrace it. Within three years, we expect HTML5 to be the standard in gaming devices.”

About SPIL GAMES

Based in the Netherlands, SPIL GAMES owns and operates a global family of websites dedicated to online games. With 41 localized online game destinations in 19 languages, SPIL GAMES is ranked as a Top 60 most visited online property in the world (according to comScore Media Metrix) and attracts 130 million unique visitors to its websites each month. A deep understanding of the online gaming market enables SPIL GAMES to produce localized and targeted websites such as gamesgames.com (for families), agame.com (for teens), and GirlsGoGames.com (for girls). In its current portfolio, SPIL GAMES has a collection of more than 4,000 online games, which have been developed both in-house and through partnerships with top-tier game developers and studios. Additionally, SPIL GAMES is present on the world’s leading social networks through its game application, Zapapa. For more information, please visit www.spilgames.com.

Scott Johnston - Global Media Relations, External Communications Manager, SPIL GAMES

+31 (0)62 147 8442

scott.johnston@spilgames.com

Sasha Szczepanski - North American Contact, TriplePoint for SPIL GAMES

415.625.3896

sasha@triplepointpr.com

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