An All-New Intellectual Property from EA SPORTS Brings Back Arcade Boxing
Chertset, UK– January 31, 2008– Electronic Arts Inc. (Nasdaq: ERTS) announced today that FaceBreaker™– an all-new intellectual property– is under development at EA Canada and will be released for the PLAYSTATION?3 computer entertainment system, Xbox 360™ video game system from Microsoft and the Wii™ in 2008.
“We’re very excited to announce FaceBreaker, an all-new franchise from EA SPORTS that is fun, fresh and innovative,” said Peter Moore, president, EA SPORTS.“FaceBreaker reinvigorates one of the great genres in sports videogames. Arcade boxing takes me back to my roots in this industry, and this game signals our shift to adding more approachable fun to our product lineup. In no time at all, you’ll be picking up the controllers and knocking your opponent around the ring, smashing faces, and having a riot.”
The renaissance of the arcade boxing genre is upon us. Created by the same team that developed the award-winning Fight Night Round 3, FaceBreaker offers irreverent fun, immersive gameplay and eye-popping stylized graphics. In this in-your-face, arcade world full of ego-wielding characters, each boxer comes to life with unique attributes and distinct personal style, including Romeo, a Latin lover known for his pelvic thrusts, and Molotov, an oversized Russian demolitions expert with a penchant for fighting dirty. Add a little personal motivation to your fight by uploading a photo of your face to create a realistic likeness using Photo Game Face, and go toe-to-toe with a real-life friend or foe.
Laugh out loud as you pummel your opponent with a barrage of blows to the face and watch in satisfaction as your progress is illustrated by real-time facial deformation. With haymakers, face shots and body blows, wait for the right moment to drop a super punch to make your presence known. Taunt youradversaries and flaunt your talent, by tying one hand behind your back to add ultimate humiliation to your bout. In FaceBreaker, it just feels good to rearrange your opponent's face.
EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL Football, FIFA Soccer, NHL? hockey, NBA LIVE basketball, NCAA? Football, Tiger Woods PGA TOUR? and NASCAR? racing.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press
EA, EA SPORTS, EA SPORTS BIG, POGO and FaceBreaker are trademarks or registered trademarks of Electronic Arts Inc. in the U.S and/or other countries. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies.“PlayStation” and“PLAYSTATION” are registered trademarks of Sony Computer Entertainment Inc. John Madden, NFL, FIFA, NHL, FIBA, NBA, NCAA, Tiger Woods, PGA TOUR and NASCAR are trademarks of their respective owners and used with permission. Wii is a trademark of Nintendo. All other trademarks are the property of their respective owners.