< Back to Press Releases

Project CARS Welcomes McLaren Automotive

Five Iconic McLaren Sportscars To Be Included in WMD-Powered Title


London, October 30, 2013:  Slightly Mad Studios are very excited to announce the newest addition to Project CARS as McLaren Automotive joins the expanding list of manufactuers represented in the studio’s upcoming WMD-powered racing title.

Thanks to the efforts of SMS partner Andy Marshall of Racetek Simulators, players will be able to experience five of McLaren’s most successful & sought after sports cars in Project CARS.

Part of the McLaren Group, Mclaren Automotive creates high-performance vehicles equipped with Formula One technology. Mclaren sports cars have enjoyed tremendous success on and off the race track, clinching various awards, championships and accolades ever since the company’s foundation in 1989.

Project CARS will allow everyone to experience the long way Mclaren has come, starting with the 1994 McLaren F1. The company’s first road car made the Guiness Book of World Records as “World’s Fastest Production Road Car”, hitting 391 kph of top-end speed thanks to its mighty BMW V12 engine.

The F1’s speed translated to on-track success quickly as Mclaren won the 1995 24 Hours of Le Mans and made a big impact on GT racing with the F1 GTR race car that was campaigned around the world by various customer teams.

16 years later, McLaren picked up where they left off with a brand new road car, the Mclaren 12C. Like its predcessor, the 12C set a new benchmark across the board, earning the car the “ 2012 Car of the Year” & “Best Supercar” awards.

Once again, a successful road car also bred a great racing machine as the Mclaren 12C GT3 has been successfully racing in some of the world’s most competitive racing seris and endurance racing events since 2012.

Completing the selection of McLaren cars in Project CARS is the company’s newest brainchild – The Mclaren  P1 plug-in hybrid supercar.

McLaren in Project CARS

  • 1994 McLaren F1
  • 1997 McLaren F1 GTR
  • 2013 McLaren 12C
  • 2013 McLaren 12C GT3
  • 2013 McLaren P1
WMD members will be the first to test drive these new additions once they are being added to the Project CARS development builds.

To shorten the waiting time, members also get to follow every aspect of the car development process on the WMD forums, from the first steps of development to the finished car out on track.

Project CARS is coming to the PC, Xbox 360, Playstation 3 and WiiU in 2014.

About WMD

WMD (World of Mass Development) is a new platform for games creation from the award-winning developer Slightly Mad Studios that allows:

  • Developers to submit ideas to an active gaming community, raise the funds needed to develop them, get continual feedback from community team members that can play work-in-progress builds, use the WMD Portal to promote their project, get help from other developers, and ultimately launch their game to an eagerly-awaiting audience
  • Players to browse available projects and join any they are interested in, download and play regular builds of the game, participate in discussion and polls, speak directly to the developers, and eventually earn money back for their contribution when the game is released
WMD is therefore a unique prospect for both gamers that want to get involved in exciting upcoming titles and developers looking to raise funds for their projects. To see a full breakdown of the details for both players and developers, plus lots more, please visit www.wmdportal.com, or contact info@wmdportal.com. Follow the updates on Twitter @WMDCars.

About Slightly Mad Studios Ltd

Slightly Mad Studios is an independent, award-winning developer known most recently for its work on Electronic Arts’ Need For Speed franchise with the successful SHIFT series. The company has a core studio located near Tower Bridge, London but predominantly uses a unique distributed development system that allows the team to attract worldwide talent, be cost-effective and ultra-efficient.

Slightly Mad Studios has also recently launched a sister company Gamagio that focuses on social/mobile titles with a number of new technologies and games in development and releasing soon.

For more information about Slightly Mad Studios or Gamagio, please visit the relevant website: www.slightlymadstudios.com and www.gamagio.com. Follow us on Twitter @slightlymadteam and @gamagiogaming.

# # #


Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com