San Francisco, CA (March 1, 2017)— PlayFusion Ltd, a next-generation technology platform company, is pleased to announce that NEXON Korea Corporation, subsidiary of NEXON Co., Ltd. (“Nexon”) (3659.TO), global leader in online games for PC and mobile, has made a strategic partnership with PlayFusion, leading their Series A preferred share round to help to develop the capabilities of their transmedia entertainment platform.
PlayFusion has developed a revolutionary omnimedia platform of proprietary next generation interactive entertainment technologies.
The FusionCore, a powerful IoT mini-computer, enables two-way interactions between physical products and the PlayFusion platform. The FusionCore has built-in “over-the-air” update capability which allows the platform software to be forward compatible. The first products to feature the FusionCore will be smart action figures manufactured by TOMY as part of PlayFusion’s upcoming free mobile and tablet game “Lightseekers.”
ImageFuse, a lightning fast and robust image recognition technology, provides the next generation of augmented reality entertainment. The first products to utilize ImageFuse will be the Lightseekers physical trading cards and upcoming interactive comic books.
AudioFuse, a noise tolerant audio recognition software, identifies any audio signature irrespective of high ambient noise or other interference. The first application of AudioFuse will be the upcoming Lightseekers online video content series coming to YouTube later this year.
DataFuse, integrated telemetry from all aspects of the PlayFusion platform, powers dynamic consumer content, informs and guides statistically relevant consumer insights, and provides a next level business intelligence advantage.
“PlayFusion is truly honoured to be working with NEXON, a globally respected online game powerhouse who sees the value and potential of our transmedia entertainment platform,” says Mark Gerhard CEO and Co-Founder of PlayFusion. “We continue to work together with our partners to drive deeper consumer engagement by seamlessly connecting many traditionally disparate industries such as film and television, publishing, toys and games, and consumer products. Together, we’ll create the future of connected interactive entertainment.”
“This is an exciting partnership that will make games even more dynamic and fun,” said Nexon President and Chief Executive Officer Owen Mahoney. “Combining PlayFusion’s expertise in connecting games to action figures and accessories with Nexon’s ability to create and sustain games that grow over many years will allow us to deliver a deeper, more engaging experience for players.”
PlayFusion is an independent, employee-owned, game and technology developer with studios in the U.K. and USA that is pioneering the future of mixed media connected play. PlayFusion’s proprietary technology platform uniquely fuses video games, robotics, toys, and transmedia entertainment for game developers, toy manufacturers, and other content and brand owners. PlayFusion recently unveiled their new original IP based game Lightseekers coming in 2017 along with toys and trading cards from master toy licensee TOMY. PlayFusion’s technology, incorporated in the upcoming Lightseekers game, was awarded the Best in Show award at the New York Toy Fair 2017 by Techlicious.
About NEXON Co. Ltd.
NEXON Co., Ltd. (“Nexon”) (3659.TO) is a global leader in online games for PC and mobile. Founded in Korea in 1994, Nexon developed one of the world's first graphics-based massively multiplayer online games. Nexon also pioneered the concept of microtransactions and the free-to-play business model, setting a new standard in which play is free, and users have the option to purchase in-game items to enhance their experience. Nexon currently services over 100 titles in more than 190 countries. The Company is headquartered in Tokyo, Japan and its shares are listed on the Tokyo Stock Exchange.
Adam Tuckwell, Mobas
+44 (0)1223 841699
Images and assets can be accessed and downloaded from https://www.lightseekers.com/press/