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Angry Birds fly into China

Rovio elaborates on new games, merchandise and China plans in ChinaJoy 2011

Shanghai, July 29, 2011– Rovio Entertainment, creator of Angry Birds, the video game for mobile platforms that has become a worldwide phenomenon, today announced the opening of corporate and marketing operations in China.

Angry Birds downloads have reached more than 300 million globally.? China is currently the second largest market for Angry Birds and represents immense potential for continued growth.? Rovio Entertainment is forecasting 100 million Angry Birds downloads in China by the end of 2011, according to Peter Vesterbacka, Rovio’s global Chief Marketing Officer or“Mighty Eagle.”

Rovio will develop games and other products designed to appeal to Chinese fans, with the first game, the“Moon Festival” episode for Angry Birds Seasons arriving in September, in time for the Mid-Autumn Festival.?? Beyond China,“Moon Festival” will share this culturally important festival season with hundreds of millions of Angry Birds fans worldwide, celebrating Chinese culture in every corner of the world.

Angry Birds themed moon cakes will also be available in China, allowing local fans to connect their virtual and physical worlds to the delight of their family and friends.

“As we have done in all of our markets around the world, we will create products specifically for this market,” said Vesterbacka.?“Angry Birds will recognize the uniqueness of China and our Chinese fans.”

In addition to expanding its operations staff in China, Rovio is adding strategic partners to its Angry Birds China team.? PPW has been appointed as the licensing representative of the Angry Birds franchise.?

Madhouse, China’s leading mobile ad network, will partner with Angry Birds to expand virtual and real world connections and reach via prime time mobile advertising concepts.? Additional mobile ad industry partners are expected to be announced soon.

Angry Birds branded products will also be available in China, including the first, a line of Angry Birds shoes at Letao, China’s largest online shoe company.

“We are delighted to be fully operational in China,” said Vesterbacka.?“China has great potential for growth, but just as exciting is the opportunity to build a creative franchise, a marriage of virtual and real life, that is special for China and exciting for our Chinese fans.”

About Rovio Entertainment Ltd.

Rovio Entertainment is an entertainment media company based in Finland, and the creator of the global success of the Angry Birds franchise.?Rovio was founded in 2003 as a mobile game development studio, and the company has developed several award-winning titles for various mobile platforms. In 2009, Rovio released Angry Birds, a casual puzzle game for touch screen smart phones that became a worldwide phenomenon 2010. The Angry Birds games have enjoyed continuing worldwide chart success, and the franchise has since expanded to a variety of new business areas. Rovio Entertainment is rapidly expanding its global activities in broadcast media, merchandising, publishing and services.

About PPW

With offices all over the world, Promotional Partners Worldwide (PPW) is a company with global infrastructure providing one-stop- shop marketing promotional services to its international clients.?PPW has extensive experience in licensing industry, it is the Oversea Master Licensee of the Beijing 2008 Olympic Games, the exclusive licensing representative for FIFA World Cup 2002, and it works closely with internationally renowned licensed properties owners such as Sony Pictures, Sanrio, Discovery Channel, Manchester United,?Barcelona Football Club and Juventus.?PPW has strong root in China with full team of China experts in Beijing, Shanghai, Shenzhen, Guangzhou and Jinjiang offices, right now it provides professional services such as license matching and retail distribution channel building, it also acts as a brand facilitator for its clients to develop their brands in China.?

Contact

Sini Matikainen

+358 50 320 1114

sini.matikainen@rovio.com

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