Decline beginning for mobile location-based phenomenon
The number of people playing Pokemon Go every day has dropped by around 35 per cent from the game’s peak.
Bloomberg reports that Axiom Capital Mangement data shows that daily active users peaked at around 44m in the middle of July. A month later that had dropped to around 29m.
Axiom analyst Victor Anthony concludes from this that "the declining trends should assuage investor concerns about the impact of Pokémon Go on time spent on [other apps]” and even that "the data is already showing declining interest in augmented reality, whereas interest in virtual reality remains high".