Performance platform aims to help developers acquire and engage with players more
PlayHaven, the lifetime value maximisation platform for mobile games, is now available for Marmalade, the cross-platform SDK for native mobile apps.
Marmalade developers are now able to implement PlayHaven’s tools to acquire new players and intelligently engage, retain and monetise them.
With the Marmalade development environment, developers can quickly and easily build and distribute their apps cross-platform.
By pairing PlayHaven with Marmalade, developers gain access to a comprehensive suite of tools that can help solve the challenges of cross-platform game development and post-launch acquisition, engagement and retention.
“We think it’s important for game developers to have access to the tools they need to manage their games as a successful business – regardless of the development environment they choose,” said Ville Heijari, general manager of Europe at PlayHaven.
“We’re excited to partner with a European-based company and bring our free engagement, retention and monetisation tools to Marmalade’s international developer community.”
Marmalade CEO Harvey Elliott added: “We’re thrilled to add PlayHaven to the Marmalade tools ecosystem. It’s essential that we’re able to provide our developer community with the right tools they need to be successful, innovative and competitive in today’s app marketplace. The PlayHaven platform allows developers to be just that.”