Mojang inks Minecraft magazine deal

Mojang inks Minecraft magazine deal
Craig Chapple

By Craig Chapple

October 2nd 2012 at 4:40PM

Egmont Publishing to produce multiple products based on the title next year

A UK-based children's books publisher has picked up the publishing rights to produce a magazine and book based on Mojang’s hugely popular Minecraft.

As reported by TechCrunch, the deal with Egmont Publishing will cover all territories outside of the US.

Whilst the publisher has not yet settled on specific details such as what kind of Minecraft-related publications it would produce, it said it would launch multiple products based on the game next year.

“We are working closely with Mojang and with Minecraft enthusiasts to create a range of products that will deliver extra depth and breadth of content to engage and inspire fans and to enhance the experience of playing Minecraft,” said a spokeswoman for Egmont.

”Minecraft excites and inspires millions of kids around the world and their appetite for content is obvious from the huge success of the online tutorials posted by passionate fans.”

Mojang CEO Carl Manneh added: “We’re excited to partner with Egmont to bring Minecraft to a new format. With the help of the amazing Minecraft community we’re confident that we can help create intriguing content.”

The Minecraft publishing deal comes shortly after Egmont signed a deal with Angry Birds developer Rovio to create children’s books related to the franchise.

Whilst Mojang has experienced huge success with Minecraft as a game, the studio has also previously expanded outside of the games market with merchandise including clothing and Minecraft LEGO.