VIDEO: Avoiding a F2P Flop - The Analytics Approach

VIDEO: Avoiding a F2P Flop - The Analytics Approach

By Mark Robinson, DeltaDNA

October 5th 2015 at 12:05PM

DeltaDNA discusses how to make the best use of your player behaviour data to ensure your game's success

Have you ever wondered how some F2P games do so much better than others, despite their similarities?

With only one to two per cent of players spending – and less than 15 per cent who will still be active after one week – it’s no surprise the majority of F2P games fail.

So, you need to know how to get ahead.

Analytics can reveal where your game is going wrong and can get you back on the path to success. In this video, we talk you through how to avoid a free-to-play flop.

You can refer to the slides below: