Free episode of Blue Toad downloaded '70,000 times in a fortnight'
Full Moon hires up to 12 ex-Relentless devs; Debut project to be built in Unity
Brighton studio believes diversifying is key after years of PS3 work
New scheme backed by the likes of Lionhead, Frontier, Sony, Microsoft, Rare, Bizarre, Codemasters, Relentless and Zoe Mode
More leading studios - including Blitz, Codemasters, EA, Exient, NCSoft and Realtime Worlds - support Government lobbying effort