Anaheim musical instrument trade show broadens reach with special introductory offer
Publisher admits the genre is failing to captivate the market, though has plans to change fortunes
Heatwave Interactive, co-founded by ex-EA dev, working on hip-hop lifestyle MMO
Def Jam Rapstar set to land on Wii, PS3 and Xbox 360 this winter, with 4mm looking to integrate community features
Former CEO of TDK Mediactive teams with president of Realtime Associates found new studio
