Rixty Announces Partnerships with Leading Game Publishers Wargaming.NET, CCP Games and Meteor Entertainment
Thursday, 7th March 2013 at 2:00 pm
New Games Launch with Rixty and MOL Payments Platform to Reach Players at Over 500,000 Point-of-Sale Locations Worldwide
SAN FRANCISCO– Mar. 7– Rixty, a global leading cash-based alternative payment platform for online games, virtual goods and digital content, today announced new partnerships with game publishers Wargaming.net, CCP Games and Meteor Entertainment. These partners join over 80 game publishers already working with Rixty to reach and further monetize games among millions of online players worldwide.
“We’re dedicated to helping publishers maximize their revenue potential in the growing online global gaming market,” said Ted Sorom, CEO of Rixty, Inc.“We’ve built strong channel partnerships to enable the best and most convenient payment locations for paying players, and we’re looking forward to working closely with these leading game publishers to grow their business.”
Rixty has grown its physical point-of-sale locations year-over-year by 88%, and currently provides over 75,000 cash payment locations across the United States and 66,000 payment locations throughout Brazil. Through Rixty's partnership with MOL Global, game publishers can also monetize players in 360,000 physical payment channels across the Asia Pacific.
“We felt that Rixty would be the best partner to help us monetize our games in key markets. Their proven cash-based payments platform and global reach enable us to drive revenue from players without having to worry about the cost of cards or distribution,” said Matt West, Director of Marketing at Wargaming in North America.
Today's partnership news comes just months after Rixty announced a majority-stake investment from MOL AccessPortal, a subsidiary of MOL Global Pte. Ltd. Game publishers partnered with Rixty as well as those working with MOL have both experienced significant expansion in worldwide coverage through the addition of more localized payment options with little to no new integration effort.
To learn more about Rixty's global payments platform, visit www.rixty.com.
Rixty is an alternative payment system that lets domestic and international users spend cash and coins for online games, virtual worlds and all types of digital content. Consumers can pay without a credit card and without exposing confidential information by converting cash to Rixty value at 140,000 stores in the US and Brazil or 500,000 locations worldwide. Online game and website publishers use Rixty to engage with and monetize a larger percentage of users. By providing cash-based consumers a safe and flexible way to pay online, Rixty helps these publishers increase sales, enable new business models and attract new customers. For information on how to add Rixty to your website, visit http://www.rixty.com/pubinfo or email bizdev(at)rixty(dot)com.
About MOL AccessPortal Sdn. Bhd.
MOL AccessPortal Sdn Bhd (MOL) is one of Asia’s leading payment service providers. MOL handles over 60 million transactions per year, with an annual payment volume of more than US$500 million. MOL leverages on a network of more than 680,000 payment collection points across more than 80 countries, with links to over 88 banks worldwide via online banking. MOL was recognized as one of Asia Pacific’s fastest growing technology companies in the Deloitte Technology Fast 500 Asia Pacific Awards 2010. MOL is headquartered in Malaysia with offices across Asia Pacific. For more information, please visit us at http://www.mol.com.
About MOL Global Pte. Ltd.
MOL Global is one of Southeast Asia’s biggest internet companies and fully-owns both the payment service provider, MOL AccessPortal Sdn. Bhd. (MOL) and the social networking pioneer, Friendster Inc. (Friendster). Through its ownership of MOL and Friendster, MOL Global has one of the region’s largest end-to-end content, distribution and commerce networks. For more information on MOL Global, please visit us at http://www.molglobal.net.
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