IAHGAMES LAUNCHES ITS FIRST CHINESE WEB BROWSER GAME– THE BLOCKBUSTER NEW PAL ONLINE (???ONLINE)

NEWS RELEASE

Singapore, 11 December, 2012 - IAH Games returns to the fore with the launch of its first Chinese web-browser blockbuster game– New PAL Online (???Online).

Eager PAL games fans have been waiting for the official launch of this game for more than one year. And finally, the time has arrived.

New PAL Online, which will be first released in Chinese, will be officially launched in Singapore and Malaysia in December 2012. Its close beta testing started on November 30, 2012.

In the 2012 Golden Plume Awards Best Annual ( ?????????????), New PAL Online was ranked third in the Top Ten Most Anticipated Web game Award list.

For more than a decade, the PC-based PAL game series was ranked as one of the all-time greats, played by millions of Chinese when the first version, PAL I, was launched in 1995.

PAL I won many awards from game magazines including CEM STAR magazine and Taiwan’s KING TITLE Magazine. It was also on the top of the PC game rankings of the New Gaming Era (?????) magazine and the Pop Software (????) magazine.

PAL V, which was released in 2011, chalked up sales of more than one million copies globally.

This latest online version of PAL,“New PAL Online”, is authorized by Taiwan Softstar Entertainment Inc. (????), supervised by the“father of PAL”, Yao Zhuangxian (???), and developed by Shanghai-based award-winning games developer, Dream Square (????).

Game Plot

The first version of PAL series, PAL I, is based on a complex and tragic love story involving three characters - the protagonist, a handsome youth Li Xiaoyao, a fairy named Zhao Ling'er and Lin Yueru, the spoiled daughter of a wealthy martial artist. The story was set against the rugged landscapes of southern China, with many treacherous cities, mazes, dungeons, monsters and wilderness.

New PAL Online has inherited the culture and plot of PAL game series. It aims to build the classic characters, scenes, plots and items in PAL series from I to V for game fans. Players can play roles of Paladins in the game world, and create Paladin stories of their own.

Characters for players to choose include: Gallant (??), Assassin (??), Alchemist (??) and Sword-fairy (??).

Game Performance

New PAL Online took 3 years to research and develop.

New PAL Online is developed using the robust engine Unity 3D. Unity 3D can support complex and detailed game pictures/graphics and is well-known for its excellent cross-platform performance. New PAL Online is the first Chinese style browser-based game developed using Unity 3D.

Using the great experience of Unity 3D, the ability of picture performance has been put to good use. The fineness, shadow effects, strike effects, fluency and other picture-related elements of New PAL Online are impeccable.

New PAL Online allows double-end login on both web and client-side as well as the possibility in the near future of more login platforms such as tablet computers.

Prospects

The very first alliance between IAH Games and Shanghai’s award-winning Dream Square will be the start of more exiting online games which IAH Games hopes to bring to this region.

IAH Games Group CEO, Mr Roland Ong said,“This is the first Chinese web browser game IAH has introduced to Southeast Asia market. New PAL Online will be officially launched in Singapore and Malaysia in December 2012 and its close beta testing started in November 2012. IAH Games believes that there is tremendous demand for such innovative browser games in the region, especially for Chinese mythological stories with dramatic and exquisite graphic details. The popularity of Chinese love stories will also underpin the success of such online games here, particularly for the huge Chinese communities living in Singapore and the region.”

An indication of the success of New PAL Online was evident in the response to its launch at G-Star in Busan, Korea on November 8, 2012. G-Star is the second biggest games commercial platform and performance exhibition in the world whose influence is only next to E3 in USA. New PAL Online received a lot of positive responses during the G-Star game show.

For more details on New PAL Online, please visit the official website: xj.iahgames.com.

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About IAH Games

Headquartered in Singapore, IAH Games is a leading publisher, operator and distributor of interactive entertainment. The company currently operates award-winning titles including EA SPORTS™ FIFA Online 2, Granado Espada, Counter-Strike™ Online, SuperStar Live, FairyLand 2, Dan Dan Tang, and Sevencore. One of the first online game companies in the world to receive ISO 9001:2000 certification for“Distribution and Operation of Online Games”, IAHGames executes a unique“One Market, One Asia” strategy that offers developers and publishers a one-stop distribution service for multiple countries.

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About Dream Square

Dream Square is a leading company who is dedicated to developing and publishing online games based on browser, social and mobile. Established in 2009 in Shanghai, Dream Square has developed and published several popular titles, including Dream Sanguo, New PAL Online, The Little Ali, I Love Coffee and Qin's Moon etc. Dream Square has won a numerous prizes and is widely regarded as the top competitive online game enterprise in Mainland China. The Slogan of Dream Square is:“Stay with dream, and we make wonders!”

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Release issued on behalf of IAHGames by

Stratagem Consultants Pte Ltd

For more information, please contact:

Tham Moon Yee/ Lee Yew Meng/ Lucas Yang Xiao Guang

Tel: 6227 0502

Email:  tmy@stratagemconsultants.com

            yewmeng@stratagemconsultants.com

           lucasy@stratagemconsultants.com