MINICLIP AND UNIVISION LAUNCH "JUEGOS BY MINICLIP" - A JOINT ONLINE GAMING PROPERTY
Thursday, 13th December 2012 at 4:26 pm
Neuchatel , Switzerland - December 13, 2012 - Miniclip.com, the world's number one online games site, and Univision Communications Inc., the leading media company serving Hispanic America, have partnered to launch a co-branded online gaming property designed for the U.S. Hispanic audience. Launching in December, Univision Juegos by Miniclip will transport Miniclip's extensive library of more than 800 games to Univision.com's dedicated online user base.
The importance of this market has prompted Miniclip to enter into its first partnership of this nature and to adapt its content specifically for this growing audience. In 2011, the U.S. Census Bureau reported that there were approximately 52 million Hispanics living in the United States (16.7% of the nation's total population).
"Miniclip.com has been successful across a wide range of international markets, so it was only natural for us to continue expanding our content through a valuable relationship with Univision. Univision provides us with a powerful partner to extend our reach in the U.S. and other Spanish speaking markets," said Rob Small, co-founder and CEO of Miniclip.
"This partnership is not only a testament to Univision's commitment to deliver the very best content on-air, but also attests to our pledge to deliver that same quality content online," said Kevin Conroy, president, Univision Interactive and Enterprise Development. "We are pleased to have partnered with Miniclip and look forward to increasing our footprint in the gaming space."
The deal also extends Miniclip's reach into top Hispanic markets where Univision has a strong presence. As part of the agreement, Miniclip will create and power all content for Univision Juegos by Miniclip.
For more information on the newly powered website, please visit UnivisionJuegos.Miniclip.com.
Miniclip is the online and mobile games company that attracts more than 70 million unique game players every month.. The company develops, publishes and distributes more than 800 online and mobile games. Founded in 2001, Miniclip is privately owned and privately funded with its headquarters in Switzerland and offices in six countries. Miniclip is the only company to ever win the prestigious Webby People's Voice Award, the "Oscars of the Internet" for the Internet's Best Game Site for three consecutive years. For more information, visit www.miniclip.com.
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