Ümloud! AMPS UP FOR THE HOLIDAYS WITH GAMING and Giving EVENT

San Francisco, are you ready to rock out with your wallet out?

On Thursday, December 6th,Ümloud!, San Francisco’s biggest annual non-profit gaming fundraiser for Child’s Play, once again takes the stage at DNA Lounge for a raucous evening of Rock Band 3 performances, videogame antics, silent auctions, jamming and generosity to benefit a great cause.

MC’d by gaming icon Tim Schafer of San Francisco’s Double Fine Productions, and made possible by San Francisco-based Premiere Sponsors Perfect World Entertainment and Unknown Worlds,Ümloud! will once again feature over 30 bands comprised of the best aspiring rockers testing their singing, music and performance skills on stage through some of the best rock songs spanning the eras. In between sets, attendees can keep the giving going by participating in the evening’s silent auction, or entering the raffle to win great prizes donated by top videogame developers and publishers!

WHAT:               The 4 ^th annualÜmloud!– A charity concert for Child’s Play

WHEN:                Thursday, December 6

Pre-show starts at 6:00 [Media are encouraged to attend/participate asÜmloud! spokespersons will be available for interviews and offer sneak peak of what’s to come during the show. Video can be made available for broadcast needs.]

Show doors open to the public at 7PM: Tickets are $15 at the door or $10 online in advance / per person to enter

WHO:                  Gaming industry elites, including Tim Schafer of Double Fine Productions

                              Spokespeople from Premiere Sponsors, Perfect World Entertainment and Unknown Worlds

                               Headlining act,‘Forever Alone, Together’ joined by Special Guest,‘French Kiss’ as well as other featured bands

WHERE:              DNA Lounge (375 Eleventh Street, San Francisco, CA 94103, (415) 626-1409)

*Must be 18+older to attend details can be found at: http://www.dnalounge.com

Ümloud! 2012 has secured incredible support from the video game industry in the form of partners and sponsors including:

Premier Sponsors: Unknown Worlds and Perfect World Entertainment

Platinum Sponsors: Double Fine Productions and Harmonix

Gold Sponsor: ONE PR Studio

Silver Sponsor: Tekamaki

Legendary Sponsor: Nerd Kingdom

Inkind Sponsor: Rockstar Attraction

Giveaway Contributors: Tecmo Koei, Team NINJA, EnMasse Entertainment, SEGA, Namco Bandai, Sledgehammer Games, XSEED and more.

Special Media Opportunities:

Interviews with Master of Ceremonies, Tim Schafer are available upon request.

Interviews with event spokespeople are available upon request.

Interviews with event sponsors are available upon request.

Interviews with the headlining band are available upon request.

Camera crews are welcome. Additional supporting video and still assets are available upon request.

For all thingsÜmloud!, check out the website  www . umloud . org. Become a fan ofÜmloud! on  Facebook and follow @Umloud on Twitter.

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