Leading Game Developer HitGrab Selects Swrve For Game Analytics, Testing and Optimization

FOR IMMEDIATE RELEASE

Photography accompanying this release is available from Tom Farrell: tom.farrell@swrve.com

San Francisco, CA, 11/27//2012

HitGrab, a leading mobile and social game publisher responsible for hit titles including Magic Pets and Mouse Hunt, has selected Swrve, the world’s first mobile game optimization platform, to maximize retention, engagement and conversion within their games.

Based in Toronto, Canada, HitGrab exemplifies a new breed of smart, data-focused social and mobile gaming publishers. As part of that approach, HitGrab will use Swrve within multi-million install games such as‘Magic Pets’ and‘Mouse Hunt’ to provide KPI data on player activity, support complex segmentation of the user base, and enable A/B testing of game elements in order to optimize player experience.

With a focus on converting installed customers to long-term retained players, HitGrab is to use Swrve to build complex models of early-life stages, identifying poorly performing aspects of each game, and use the ability to test alternative scenarios directly within the game. As a result, HitGrab hopes to realize significant improvements in overall revenues and ROI on user acquisition.

“At HitGrab we’re all about delivering excellence to our players” said Joel Auge, CEO of HitGrab.“We’re committed to anything that can improve the quality of our games, and Swrve fits the bill. Our evaluation work with Swrve has already seen major improvements in our retention rates, and we look forward to deploying those benefits across our business.”

“We’re absolutely delighted to be working with a progressive studio like HitGrab”, said Hugh Reynolds, CEO of Swrve.“As HitGrab continue to grow their business and expand into the mobile gaming market, we are confident Swrve can help drive that success.”

About Swrve

Swrve is the world’s first mobile app optimization platform.

For mobile app and game owners looking to increase acquisition, retention and monetization rates - Swrve can help. Because in addition to class-leading analytics and segmentation capabilities, Swrve enables A/B testing of app elements on the fly. Our customers don’t have to guess what’s going to work - they know.

Swrve is used by some of the world’s leading app and games developers. They use Swrve to go beyond‘dumb analytics’ and optimize using a‘test and target’ philosophy that brings real data to the challenge of producing world-beating apps.

About Hitgrab

HitGrab is a boutique mobile/social gaming company from Toronto Canada leveraging in-house original IP and proprietary gaming technology. With multi-million player games on Facebook and on iOS, HitGrab continues to deliver exceptional quality content to its devoted players and fans in over 180 countries.

For more information contact

US:

Hugh Reynolds,

hugh.reynolds@swrve.com

(415) 830 5650

ROW:

Tom Farrell,

tom.farrell@swrve.com

+353 87 410 1385