Merscom's casual games coming to Southeast Asian retail
Wednesday, 18th July 2007 at 10:02 am
Replay Interactive to distribute Buku Brain Blast and Buku Dominoes in Singapore and Malaysia
FOR IMMEDIATE RELEASE
CHAPEL HILL, NC– July 17, 2007– Merscom and Singapore’s Replay Interactive announced today that Replay will distribute two of Merscom’s top casual games, Buku Brain Blast and Buku Dominoes at retail. The agreement marks the first time that Merscom’s casual games will be available in stores in Southeast Asia.
Merscom’s Buku titles will be available in independent and chain outlets throughout Singapore and Malaysia later this year. Buku Brain Blast includes millions of Sudoku, Kakuro and Mahjongg puzzles, offering virtually endless hours of gameplay. Buku Dominoes offers infinite hours of players’ favorite dominoes games, with an interface based on easy-to-understand animated icons. In this highly customizable version of the traditional game, Buku Dominoes will be enjoyed by dominoes enthusiasts as well as players new to the game.
“For the first time, consumers in Singapore and Malaysia will be able to walk into their favorite retailers and buy our casual games,” said Lloyd Melnick, Chief Customer Officer of Merscom.“They are no longer limited to downloading them or importing from the US. This is a huge step in making our games available to consumer worldwide where, when and how they want to consume them.”
Likewise upbeat about this collaboration is Managing Director of Replay Interactive, Mr. Eric Heng, who said,“We are delighted to partner with Merscom to bring these two top-quality casual games to our casual gamers in both Malaysia and Singapore. We have been expanding our reach to non-hardcore gamers, and with Buku Brain Blast and Buku Dominoes we hope to reach even more households.”
Merscom is a global publisher of computer and video games that distributes games through multiple channels, multiple platforms and multiple revenue models. Merscom's channels include retail distribution in the US and Europe, online sale through major portals worldwide and games on Microsoft® Xbox Live® Arcade. Merscom publishes games from leading casual game developers, including Sandlot Games, Reflexive Entertainment, Absolutist and Pi-Eye Games. Merscom publishes on multiple platforms including PC, console and handheld. Merscom produces entertaining products for gamers of all ages and guarantees all customers a great experience with its“Fun Guarantee.” For more information visit www.merscom.com.
About Replay Interactive Pte Ltd
Established in 2000, Replay specializes in the distribution of a broad range of interactive games and games accessories in the video games industry. Replay has established relationships with major retailers in Singapore and Malaysia and currently distributes to over 300 independent and chain outlets. Replay continues to explore new channels beyond the traditional games specialist stores and to make our games easily accessible to gamers. The present management has over 10 years experience in the distribution of game products (both PC and Console) in the Southeast Asia and Greater China regions.
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