Sierra Entertainment Unveils Special Pre-Order Bonus Program For World In Conflict

Reading, UK (June 11, 2007)– Sierra Entertainment, a division of Vivendi Games, today announced a pre-order bonus program for the upcoming action-strategy PC game, World in Conflict, by Massive Entertainment. Beginning 22nd June, gamers that pre-order World in Conflict from GAME stores will receive several items including a bonus DVD from The History Channel®, access to a Beta event, bonus multiplayer maps, and special multiplayer account privileges. Pre-orders will be available later this month at GAME stores across the UK.

World in Conflict will be available in September 2007.

World in Conflict is the highly anticipated action-strategy game from Sierra’s own Massive Entertainment that asks the terrifying question, what if the cold war didn’t end? The game represents the next-generation of strategy games, pitting Cold War-era superpowers against one another with completely destructible 3D battlefields, blistering visual utilising DX10 technology, and an innovative gameplay mechanism, removing traditional resource-gathering and base-building in favour of non-stop combat, tactical decisions and an FPS-like addiction to intense action.

“World in Conflict marks a great step forward for the strategy genre, effectively blurring the lines between strategy, action and first-person-shooter,” said Cindy Cook, chief marketing and strategy officer for Vivendi Games.“The pre-order campaign offers fans the exclusive chance to grab extra maps and materials that would make any game fan or cold war aficionado excited. With its exciting gameplay and amazing technology -- if there’s one strategy game to try this year, it’s World in Conflict.”

The World in Conflict UK pre-order bonus program includes:

• “Declassified: The Rise and Fall of The Wall” DVD by The History Channel® Learn about the brutal life and catastrophic death of the Berlin Wall, central symbol of the 20th century's longest and deadliest war. Features rare footage, insider reports, and exclusive interviews with major players, including Mikhail Gorbachev and George H.W. Bush.[/*]
• Access to World in Conflict’s Beta Event– Guaranteed access to the upcoming beta event for World in Conflict scheduled for July 2007[/*]
• Bonus Multiplayer Maps for the Beta Event and Demo– Exclusive multiplayer maps for play in the July beta event and the game’s demo. These maps will only be available to those who pre-order the game.[/*]
• Exclusive Massgate Account Privileges– Exclusive access to Massgate, the powerful multiplayer software created by Massive Entertainment to provide online play for World in Conflict. By pre-ordering, players will be able to secure their online name before the game releases, ensuring their handles are their own when everyone else joins the fray.[/*]

World in Conflict will be available at retail stores worldwide this September for the personal computer. For more information on World in Conflict or to find participating pre-order retailers, please visit www.worldinconflict.com.

About Sierra Entertainment

Sierra Entertainment ( www.sierra.com), a division of Vivendi Games, creates and publishes innovative, high-quality interactive entertainment for personal computers, videogame systems and handheld gaming devices. Sierra features a strong portfolio of titles based onoriginal IP and popular licenses from industry-leading content partners. Sierra has four integrated internal studios providing top-notch creative talents, development capabilities across multiple genres and a global perspective: High Moon Studios in San Diego, CA; Massive Entertainment in Malmo, Sweden; Radical Entertainment in Vancouver, B.C.; and Swordfish Studios in Birmingham and Manchester, England.

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