Research claims MMO subscriptions down for first time
Thursday, 15th September 2011 at 1:51 pm
But microtransactions 'continue to grow strongly'
Subscriptions for MOGs and MMOGs have declined for the first time, according to new research.
Despite the drop, microtransactions “continue to grow strongly”, said Piers Harding-Rolls of analytics firm Screen Digest, which carried out the study.
He added “I don’t believe we’ll see subscriptions grow again in this sector as microtransactions take hold.
“Although there is some upside to this view, which depends on the performance of The Old Republic when it hits the market and the continued growth of Rift.“
Harding-Rolls believes MMOGs and MOGs remain the “biggest digital opportunity in game” as the market is now worth 10 per cent of all consumer spend on games content across the West.
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