Fruit Ninja studio buys stake in animation firm
Monday, 18th July 2011 at 11:05 am
Australian smartphone games group eyes expansion
Halfbrick, the Brisbane based creators of iOS sensation Fruit Ninja, has announced a “partial acquisition” of a nearby animation studio.
Financial terms were not disclosed.
Halfbrick said it has bought a stake in The People's Republic of Animation (PRA) to boost production capabilities “while equipping the company to grow its IP across all gaming and entertainment platforms”.
The first collaboration between the two companies will be an animated trailer for Halfbrick's upcoming mobile game Machine Gun Jetpack, which is due for release this year.
"This is an important step for Halfbrick,” said company CEO Shainiel Deo.
“We see PRA’s narrative focus as an incredible resource for creating new and truly compelling IP. Between PRA and Halfbrick, there is barely a screen we can't reach.”
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