Digital eclipses boxed PC retail - NPD
Monday, 20th September 2010 at 3:16 pm
New data shows digital sales 3m units ahead throughout the first half of 2010
A new report from American stat analysis group NPD suggests that the value of digital PC games market is now far greater than the boxed sector.
The numbers claims that 11.2m PC games were purchased in North America between January and June 2010. In the same period just 8.2m boxed PC games were purchased at retail.
However, the good news for bricks and mortar retail is that the real money remains in physical product – in total dollar revenue terms traditional retail still accounts for 57 per cent of the market.
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