Midway to open casual games portal
Thursday, 6th March 2008 at 10:26 pm
Move takes the firm 'back to its roots' says CEO Zucker
Midway CEO David Zucker has revealed his company plans to open a new casual games portal.
Zucker said that the sucesses of internally-developed massmarket DS and Wii games Touch Master and Game Party had inspired the company by "returning to its roots", reports Gamasutra - the Midway brand first rose to prominence in the arcade era.
To build on its successes, Zucker added that the web portal for casual games would open "in the near future", although no specifics were given. The company has a stable of classic retro IPs it could refit for the web space or it may choose to build new properties for the casual sector.
The news came as part of Midways Q4 and year-end financials. Revenues for the year were $157.2 million but losses were recorded at $97.4 million.
Zucker commented in the firm's official financial statement: "We expect 2008 to be a significant year for Midway, with more front-line releases than 2007, including some ambitious new intellectual properties with broad market appeal, reinvigorated franchises with well-established fan bases, and some new opportunities in the casual games space with console titles and a new casual games portal."
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