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Xbox 360 Celebrates One-Year Anniversary of the“Kinect Effect”

LONDON– 31 st October 2011– Almost one year ago this week Xbox 360 set out to change the way we interact with games and entertainment with the launch of Kinect for Xbox 360. Controller-free games and entertainment– once the stuff of science fiction– had become a reality through the magic of Kinect.? Sales immediately soared with more than 10 million Kinect sensors sold, setting the Guinness World Record as the fastest-selling consumer electronics device in 60 days along the way. Kinect opened up Xbox to a broad set of new audiences, bringing new categories of entertainment to the platform.? Leading brands such as Disney, Sesame Street and National Geographic were inspired by the simplicity and intuitiveness of Kinect’s voice and gesture control technologies, developing immersive, fun experiences for everyone.?Nearly 40 world-leading entertainment providers, including Channel 4, Channel 5, BBC, LOVEFiLM, MSN, YouTube, Blinkbox and Muzu, will join current providers like BskyB on Xbox 360 this Christmas and beyond, to deliver TV entertainment experiences that are more personal, effortless and social.

Six months ago, a diverse group of hobbyists and academics from around the world embraced the possibilities of Kinect. In a wave of creativity, they downloaded the Microsoft Kinect for Windows SDK and began developing creative applications and innovative uses in healthcare, education, art and so much more.? Microsoft has recognised this phenomenon as“The Kinect Effect.”

Marking the US 4 th November and UK 10 th November anniversary of Kinect, Xbox 360 today announced that the Kinect for Windows commercial program will be launched early next year. The commercial program will give businesses the tools to develop applications that not only could improve their own operations, but potentially revolutionise entire industries. To date, more than 200 businesses worldwide - including Toyota, Houghton Mifflin Harcourt and Razorfish - have joined a Kinect for Windows pilot program to begin exploring the possibilities of Kinect. While no one knows what the future holds, if the past year is any indication, it’s going to be inspiring.

For more information on the“Kinect Effect,” please visit:

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-ENDS-

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About Xbox 360

Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play— no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on demand library of music, standard?and high definition movies, TV shows and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with a network of 35 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com .

About Xbox LIVE

Xbox LIVE is the online entertainment service for your Xbox 360, connecting you to an ever expanding world of games, movies, music, sports and social entertainment. Xbox LIVE lets you play the best games, enjoy the largest on demand library on any console, listen to millions of songs and share the fun with friends around the world. Xbox LIVE is now also available on Windows Phone 7 putting the power of connected entertainment in the palm of your hand. Xbox LIVE is the exclusive home of controller free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. With an active community of 35 million people across 35 countries, Xbox LIVE provides you with instant access to the entertainment you want, shared with the people you care about. More information about Xbox LIVE can be found online at http://www.xbox.com/live.??

About Microsoft

Founded in 1975, Microsoft (Nasdaq“MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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