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X2 Football 2010 Makes Pukka Signing

Exclusive Marketing Deal Signed For iPhone Football Franchise

<26th May 2010> Oxford, UK. X2 Games has announced details of its exclusive marketing partnership with a legendary matchday snack favourite, Pukka Pies, to support X2 Football 2010, the definitive football experience for iPhone and iPod touch. The tie-in sees Pukka Pies branding appear on in-game advertising hoardings and X2 Football 2010 aligned as Pukka Pies’ choice of game for this year’s World Cup.

The ancillary support offered by the mutual deal will see co-promotion of both brands across several online presences, including Facebook fan pages, official websites for both Pukka Pies and X2 Games and prominence on Pukka Pies’ England Band micro site

Peter Mayes, Pukka Pies comments:“Pukka Pies is delighted to be partnering with X2 Football 2010, as our hoardings and pies have become part of football fans’ real match day experience. It’s an interesting development to extend this into iPhone applications and gaming.”

David Bancroft, X2 Games, comments“This deal is the first of several we have lined up for X2 Football 2010 and underlines the growing importance of brand extension in the modern gaming environment. As Pukka Pies looks to extend into the iPhone space, we benefit directly from its support across websites and social media and as such, we get to spread the values of X2 Football 2010 to new audiences.”

X2 Football 2010 is available to download now from the App store, priced at?3.99. Click here for more information.

For more information, please contact:

Keef Sloan (MCIPR)

Peppermint P

E: keef.sloan@peppermintp.com

T: +44 (0) 207 240 2645

David Bancroft

PR&Marketing Manager, Exient ltd

E: davidb@exient.com

M: +44 (0)1865 722 655

About X2 Games

X2 Games is the wholly owned publishing subsidiary of award-winning UK developer Exient Ltd., operating under a remit to produce iPhone and iPod touch games that adhere to the company’s main tenets of quality, innovation and playability. The company’s worldwide iPhone debut is the critically acclaimed X2 Football 2009.

About Exient

Exient Ltd is an award-winning UK development studio and is one of Europe’s leading developers of interactive entertainment software for the hand-held market. Based in the university city of Oxford, UK, Exient Ltd has experienced steady growth since it was established in January 2001.

This mix of seasoned professionals, young talent and the use of intelligent technological resources, has proven to be the winning formula in producing over 40 quality titles for every major hand-held platform to date.

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com