< Back to Press Releases

With more than 300 million mobile ads served in November 2011, HandyGames has built a successful business by monetizing free games with Google AdMob.

An Evolving Business

Press Release– for immediate release

Giebelstadt, 19 th December 2011

Founded in January of 2000, HandyGames is one of the oldest developers of mobile games still in existence today. The company started out as a developer of feature phone games and fully transitioned to exclusively developing games for modern smartphones and tablets in 2010.

When an initial foray into the“lite” and“full” version model didn’t yield the desired results, HandyGames looked for new ways to monetize their mobile games and became one of the first of the leading mobile games developers to wholly embrace an ad-supported business model.

In late September and early October 2011, HandyGames released Guns’n’Glory WW2 and Clouds&Sheep on the Android Market. The two games stormed the Top 10 lists in many important markets and garnered a combined total of almost 5 million downloads in the first 6 weeks since release. Both games are monetized with AdMob.

Mobile Games 2.0

AdMob is the most important source of ad revenue for HandyGames. Ad-supported games generate a constant revenue stream, which HandyGames complements through in-app purchases. In addition to that, HandyGames utilizes AdMob House Ads to cross-promote its large portfolio of free games.

Switching to a free and ad-supported games model has also enabled HandyGames to extend the“shelf life” of their mobiles games through content updates, which can be monetized easily with advertisements.

“The mobile games business has evolved so dramatically since we started out more than a decade ago that we like to think of our current business model as„Mobile Games 2.0.”, explains Christopher Kassulke, CEO of HandyGames.”Mobile games used to be about network operator deck placement and collecting a one-time purchase price from customers. Now it’s about free games and regular content updates that generate revenue through advertisements. The transition has been rough, but incredibly successful for us– and we owe that success in no small part to AdMob.”

About HandyGames

Founded in 2000, HandyGames has released more than 150 mobile games on a multitude of mobile platforms, utilizing a wide range of technologies.

Ease of implementation, a responsive technical support team and an industry-leading ad fill rate make Google AdMob our ad network of choice.”

- Christopher Kassulke, CEO of HandyGames


Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com