Hamleys Opens its Regent Street doors to the LEGO® Harry Potter™: Years 1-4 Launch Event on June 25th, Followed by a Weekend of Fun Activities
London, 23 June 2010– Warner Bros. Interactive Entertainment today announced it will host a magical weekend of entertainment at Hamleys, London to celebrate the launch of the LEGO ? Harry Potter TM : Years 1-4 videogame on June 25th.
From 25th– 27th June, visitors to Hamleys world famous Regent Street store will have the opportunity to participate in a range of fun activities for parents and their children. On the first floor, there will be a real live owl on site, LEGO ? Harry Potter TM : Years 1-4 activity sheets, photo opportunities and face painting! Of course, there will also be the chance for everyone to play the LEGO ? Harry Potter TM : Years 1-4 videogame for themselves. To top that, the GAME store in the basement is offering?5 off every LEGO ? Harry Potter TM : Years 1-4 videogame bought during the weekend.
On launch day, competition winners from GAME and Hamleys will also be facing off against each other in a gameplay challenge late afternoon. The winner of the challenge will be presented with a copy of the videogame by members of the Harry Potter TM movie cast.
About LEGO ? Harry Potter TM : Years 1-4:
LEGO ? Harry Potter TM : Years 1-4 will give gamers the chance to experience the magic and adventure of the first four Harry Potter stories in a brand new way. Playing as Harry Potter, Ron Weasley TM and Hermione Granger TM , as well as 170 other favourite characters, fans will have the opportunity to attend lessons, cast spells, mix potions, fly on broomsticks and complete tasks to earn rewards. Throughout the game, players will also have the freedom to explore iconic settings from the wizarding world including Hogwarts TM castle, Diagon Alley TM , the Forbidden Forest and the village of Hogsmeade TM .
For further information, visit www.magicisbuilding.com
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About TT Games
TT Games ( www.ttgames.com) is the combined publishing and development group behind the hit games LEGO ? Star Wars TM , LEGO ? Batman TM : The Videogame, LEGO ? Indiana Jones TM : The Original Adventures and BIONICLE ? Heroes. Incorporating renowned UK developer Traveller’s Tales, TT Games has a distinctive focus on console, handheld, mobile and PC games of the highest quality, aimed at young gamers and their families.
About the LEGO Group
The LEGO Group ( www.LEGO.com) is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children. The company is committed to the development of children's creative and imaginative abilities through its products, which can be purchased in more than 130 countries. Visit www.LEGO.com
About Warner Bros. Interactive Entertainment
Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Group, is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.
LEGO HARRY POTTER: YEARS 1-4 software? 2010 TT Games Publishing Ltd. LEGO and the LEGO logo are trademarks of the LEGO Group.? 2010 The LEGO Group. Produced by TT Games under license from the LEGO Group All other trademarks and copyrights are the property of their respective owners. All rights reserved.
HARRY POTTER characters, names and related indicia are trademarks of and? Warner Bros. Entertainment Inc. Harry Potter Publishing Rights? JKR.
WBIE LOGO, WB SHIELD: TM &? Warner Bros. Entertainment Inc.