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24 th July 2014

The UK video games regulator, the VSC, has announced the appointment of a new chair to take over from Baroness Shephard of Northwold who was appointed in 2005.

The new Chair will be Tony Lake who has served as a vice-chair since December 2009.

Tony Lake served for 36 years in the Police Service and has worked in five forces. He spent the first 20 years of his career in the Metropolitan Police before transferring to the West Yorkshire Police in 1992, where he was one of the first people to introduce a new style of policing based on local communities. He attended the Senior Command Course at Bramshill in 1994 and went onto become an Assistant Chief Constable in Sussex and Deputy Chief Constable of the British Transport Police in 2000.  His final role was as Chief Constable of Lincolnshire Police.  He retired in 2009.

Talking about his new role, Tony Lake said: "It is a great privilege to follow on from Gillian Shephard. She provided exceptional leadership during some challenging times. The work of the VSC is extremely important and the rating of games into their appropriate age categories is a big responsibility. I am really forward to taking on this role and working with such a professional team."

Iain Muspratt, Vice Chair of the VSC since its inception added  “Gillian Shephard has provided great support, encouragement and wise counsel to us during her long period in office and played a key role in developing the VSC to grow into its current prime role as rating authority for Video Games in the UK.”

The Director General of the VSC, Peter Darby, added:

"We are sad to lose Baroness Shephard and wish her well in the future.  She has been very inspirational throughout the time she has chaired the Video Standards Council.

We look forward to working with Tony Lake as the new Chair.  He has already shown during his time as Vice Chair that he has a full understanding of the work of the VSC and that he has the ability to further advance the organisation in the future."


For more press information or interviews contact: 

Gianni Zamo

VSC Communications Officer

Tel: 0208 213 3151

Email: gianni.zamo@videostandards.org.uk

Notes to Editors: 

The Video Standards Council (VSC) was established in 1989 as a body set up to develop and oversee a code of practice designed to promote high standards within the video/dvd industry.  The code was subsequently expanded to promote high standards within the video games industry.  The VSC has established staff training guidelines for retailers and others responsible for supplying videos, dvd and video games to the public to ensure that age restricted media is not made available to under-age consumers.

In 1994 the VSC became responsible for the age-rating of most video games under the scheme developed by the European Leisure Software Publishers Association (ELSPA) now UKIE.  This was superseded by the Pan-European Games Information (PEGI) system and since 2003 the VSC has been responsible for administering the PEGI system which now covers the UK and over 30 countries.

In July 2012, the VSC was appointed as the UK statutory regulator for video games.  The ratings arm of the VSC which undertakes this role is the Games Rating Authority (GRA) which rates video games using the PEGI ratings system.


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