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10 th May 2017


The Video Standards Council (VSC) has appointed Ian Rice as its new Director General following the retirement of Peter Darby.

Ian joined the VSC in 2009 having previously held the position of Global Business Analyst for a multinational network company.  During his time at the VSC Ian has been heavily involved in the development of the PEGI criteria and IARC rating process for apps in collaboration with rating authorities world wide.  Ian is married with two young children and maintains a keen interest in video games.


For more press information or interviews contact:

Gianni Zamo

Communications Officer

Tel: 01334 845 248

Mobile: 07902407720

Email: gianni.zamo@videostandards.org.uk

Notes for Editors:

The Video Standards Council (VSC) was established in 1989 as a body set up to develop and oversee a Code of Practice designed to promote high standards within the video/DVD industry.  The Code was subsequently expanded to promote high standards within the video games industry.  The VSC has established staff training guidelines for retailers and others responsible for supplying videos, DVD and video games to the public to ensure that age-restricted media is not made available to under-age purchasers.

In 2012, the VSC was appointed as the statutory UK video games regulator using the Pan European Games Information (PEGI) system to rate video games accordingly.


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