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UTV Ignition Games Releases First Trailer for National Geographic Challenge!

Family-Friendly, Quiz-Based Journey Comes to PlayStation®3, Xbox 360™ and Wii™ on October 25th

Marina Del Rey, Calif. - Sept. 27, 2011 - A new trailer released today gives gamers a preview of what it's like to delve into the most renowned archive of our planet's history and geography through an upcoming competitive trivia game, National Geographic Challenge! from UTV Ignition Games.

The game's first sneak peek shows off the wide array of questions along with the high-quality images and interactive video that players will experience in this family-friendly battle of worldly knowledge. Fans will also witness National Geographic's vast archives of compelling high-definition video, thereby enhancing the user experience.

To view and download the trailer and other assets National Geographic Challenge! please visit: http://www.bhimpact.gamespress.com/product_page.asp?i=1204

About National Geographic Challenge!

National Geographic Challenge! provides an inside view at the extraordinary extent of mankind's achievements through amazing high-definition footage. Up to four players can compete in the quest to claim territories on the in-game globe by answering questions correctly while using various tactics to foil their opponents.

Players exploring the world on the Xbox 360 and PS3 TM can enjoy approximately an hour of HD video straight from National Geographic's award-winning video crews. Additionally, Xbox 360 and Wii users will enjoy avatar support, while PS3 TM users will be able to take advantage of the game's full PlayStation?Move capabilities!

The game is scheduled to street Oct. 25 for $29.99 (PlayStation?3 system and Xbox 360? video game and entertainment system from Microsoft) and $19.99 (Wii system from Nintendo).

About UTV Ignition Games Ltd.

UTV Ignition Games is a wholly owned subsidiary of UTV Software Communication Ltd, India's only global media and entertainment conglomerate. Founded in 2002 and headquartered in the U.K. with offices in Marina Del Rey, California, Austin, Texas and Tokyo, Japan. For more information on Ignition and its products, visit http://www.utvignition.com

About UTV Software Communications LTD:

UTV Software Communications Limited is India's leading global integrated media house with business interests in Television, Movies, Broadcasting, Games Content and New Media. UTV India&its subsidiaries (UTV) create, aggregate and disseminate content of various genres across varied distribution platforms. Listed on India's premier stock exchange, The Bombay Stock Exchange (BSE), Mumbai UTV is India's only diversified media and Entertainment Company with content creation abilities across platforms and genres. It has subsidiaries with offices across India, UK, USA and Japan. The Walt Disney Company holds a strategic stake in UTV.

Wii is a trademark of Nintendo.? 2006 Nintendo.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

Xbox, Xbox 360 and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

CONTACT:

Bender/Helper Impact

Chrissy Kelleher

212.689.6360

chrissy_kelleher@bhimpact.com

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