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User Acquisition for Mobile Games

A 1-Day Master Class in London from Tenshi and Fiksu

18 th February 2014, London will see two key names in the mobile video-games industry come together to host, ‘User Acquisition for Mobile Games ', a master class for UK developers and others involved in marketing mobile games with a focus on why, when and how to invest in user acquisition.

Fiksu, the industry leading, mobile customer loyalty platform, (clients include Disney, Gree, and Zynga), along with Tenshi Ventures, the UK’s games consultancy, (clients include Coca Cola, BBC and several games developers), will combine their expertise in a one-off event for the UK games industry.

The event, to be hosted at Osborne Clarke, will be delivered by a mix of experts from Fiksu, Tenshi and guest speakers from the games industry.

Osborne Clarke is widely recognised as one of the leading law firms for the digital and creative industries, working with business of all size from start-ups through to multi-nationals.  Paul Gardner, a Partner at Osborne Clarke, stated, “We are pleased to be able to support this event at our offices in London and are looking forward to meeting attendees this February”.

Fiksu will provide lectures on the hard science of user acquisition, while Tenshi will bring in case studies and stories from games developers cutting their teeth in this fascinating and challenging market.

The program will include sessions on:

- The Challenge of Discovery and UA Optimization

- Strategies to Test and Launch your Game

- The Physics of Mobile App Tracking

- And also related content such as a panel on funding

During the evening attendees will be able to network over drinks.

Ed Daly from Tenshi Ventures commented, "Many developers, including our clients, talk about user acquisition but for many it's still a dark art. By collaborating with Fiksu for this event, we have the hard detail that developers and marketers need. Tenshi's job is to set this in context for games companies. Our objective is that by the end of the day attendees will have a confident grasp of why, when and how to invest in UA."

"The mobile games community has long been on the forefront of app marketing," said Oliver Clark, Director of Sales, EMEA, Fiksu, "and I'm excited to have the chance to explore the future of the industry with some of the brightest stars in the mobile game community at the event in February."

Tickets for this one off event are priced at £90 each, and with limited spaces available, we advise attendees to register promptly. Please register here: http://useracquisitionformobilegames.eventbrite.co.uk

Event Details

Date: 18 February 2014

Time: 9.00am until 7.00pm – Please arrive at 9.00am for registration and refreshments

Networking 5.00pm until 7.00pm

Location: Osborne Clarke - 1 London Wall, London, EC2Y 5EB

Lunch Provided


Fiksu is the leading provider of mobile app marketing products that help app and game marketers reach their user acquisition goals. The company’s patent-pending Programmatic Mobile Demand Platform applies intelligent technology to proprietary big data to master ALL the challenges of mobile advertising - including tracking, optimization, media buying and integration. This cohesive approach spans the entire mobile ecosystem and ultimately delivers the best marketing performance. Additionally, Fiksu offers FreeMyApps®, the world’s largest app discovery platform where users are rewarded.

Tenshi Ventures

Tenshi Ventures is a leading consulting group for interactive entertainment. Tenshi provides business advice and solutions for games companies and the broader creative industries.


Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com