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Unity Technologies Expands First Wave of Games on Sony Ericsson Xperia PLAY™Through Its Union Distribution Service

SAN FRANCISCO, CA - April 20, 2011 - Unity Technologies, today announced the first wave of Unity-based games to appear on the Sony Ericsson Xperia™ PLAY smartphone via Union. Union is a business unit of Unity Technologies dedicated to bringing high quality 3D games on mobile phones, tablets, app stores, set-top boxes, connected TVs and other emerging new platforms.


The first wave of Unity-based games releases announced during the Sony Ericsson Xperia™ PLAY launch included Racer by Luma Arcade, Guerrilla Bob by Angry Mob Studios and AirAttack HD by Art in Games. Additionally, two Unity-based games are now available through the Xperia PLAY store: the action-packed 3D shooter Battle Bears -1 developed by SkyVu Pictures and the robotic puzzler Cordy by Silver Tree Studios. Each release has been?optimized for the Xperia™ PLAY through a dedicated API created by Unity Technologies.

"We’re proud to see this first wave of games reach gamers on the Xperia PLAY through Union," said Brett Seyler, General Manager of Union. "We’re expecting big things for the gaming ecosystem on this device and for future Sony Ericsson devices as well."

Xperia PLAY delivers the smartphone functionality that the most serious power users could need, teamed with the immersive gaming experience that any gamer would want. In portrait mode, the Android smartphone offers all the benefits that users have come to expect from Sony Ericsson's existing range of XperiaTM smartphones with best-in-class entertainment experiences, a great 5 megapixel camera, a brilliant 4" multi-touch screen and great social networking features.

About Union

Union is a newly formed business unit of Unity Technologies, dedicated to distributing high quality video games to mobile phones, app stores, tablets, set-top boxes, connected TVs and other emerging platforms. Union works closely with Unity's video game developers and publishers to build a portfolio of premium gaming titles. Union then adapts, localizes and syndicates this content to app stores, mobile phones and other platforms, as appropriate to the medium, helping developers access technically or commercially challenging monetization opportunities and providing platform partners with a rich gaming experience for their consumers. Union provides an 80 percent revenue share to its developers. For more information, visit: http://unity3d.com/union.

About Unity Technologies

Unity Technologies is revolutionizing the game industry with Unity, its award-winning breakthrough development platform. Unity Technologies has more than 450,000 registered users worldwide - including Bigpoint, Cartoon Network, Coca-Cola, Disney, Electronic Arts, LEGO, Microsoft, NASA, Nickelodeon, Ubisoft, Warner Bros., large and small studios, indies, students and hobbyists - all using Unity to create games and interactive 3D, like training simulations and medical and architectural visualizations, on the web, mobile, consoles and beyond. Unity Technologies is aggressively innovating to expand usability, power and platform reach along with its Asset Store digital content marketplace and Union distribution service so that it can deliver on its vision of democratizing interactive 3D technology. Unity Technologies is headquartered in San Francisco and has development offices worldwide. For more information, visit: http://unity3d.com.


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Media Contacts:

Chris Clarke


0044 7590 509278

Amber Rowland


+1 (650) 814-4560


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