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Unite 12 Kicks Off in Amsterdam with Keynotes, Unity 4 Pre-Order Program Beta Access and Support for Windows 8 and Windows Phone 8

With over 1100 attendees today marked the first day of Unite 12, Unity Technologies sixth annual developer conference held in Amsterdam. The conference was opened in tradition by the Unity Co-Founders keynote, as David Helgason, Nicholas Francis and Joachim Ante took to the stage to showcase Unity 4 and announced that the pre-order beta program will commence immediately. The game engine and tools provider also announced Windows 8 and Windows Phone 8 platform support for the Unity 4 cycle as well as revealing that Union has announced plans to bring the portfolio of Unity authored content to Intel’s Atom based Android devices. Finally the team unveiled the debut of Asset Store: Online Services, the first one-stop marketplace solely driven to help game developers successfully publish games on the web or mobile via third-party services.

Following the Founders, veteran video games designer Peter Molyneux, member of the AIAS Hall of Fame and winner of the Lifetime Achievement Award at the Game Developers Choice Awards, followed with the guest keynote presentation entitled Startup’s - Ideas and Unity.

At Unite 12 Unity Technologies made the following?announcements (please scroll down for each full press release):-

    <*>Unity Technologies Announces Support for Windows 8 and Windows Phone 8 <*>Unity Technologies Unveils Asset Store: Online Services <*>Unity Technologies Brings Unity-Authored Games from the Union Portfolio to Intel? Atom™ Based Platforms
To download assets including the screens and video of The Butterfly Effect demo and Mecanim shots please visit:

- https://www.yousendit.com/download/TEhVek9qVEg5NVdGa2NUQw

About Unite 2012

Unity Technologies is holding Unite 2012, its sixth annual developer conference, August 22 - 30, 2012 at the Westergasfabriek in Amsterdam. Unite is an event for developers, publishers, enthusiasts and others interested in Unity to come together to learn more about the market-leading platform for creating high quality video games, training simulations, medical and architectural visualizations and other 3D interactive content -- and how to get the most out of it.

Unite 2012 offers three days of learning including advanced hands-on class tutorials, technical sessions and an opportunity to attend awesome parties. Unity Technologies will host a Unity Training Day on August 21, the day before Unite to give new and inexperienced users a foundation for Unity development. For more information on Unite 2012 and the Unity Training Day, visit: http://unity3d.com/unite.

Unite 2012: Unity Technologies Announces Support for Windows 8 and Windows Phone 8

Amsterdam, Netherlands– August 22, 2012– Unity Technologies, provider of the Unity multi-platform engine and development tools, today announced support of Microsoft's upcoming Windows 8 and Windows Phone 8?platforms during the keynote at Unite 2012. Windows 8 and Windows Phone 8 deployment options will be provided during the Unity 4 release cycle.

The Windows 8 deployment tool and Windows Phone 8 deployment add-on are among the most eagerly awaited platform additions within the Unity development community and will empower developers to push their interactive 3D content to Windows 8 powered computers and Windows 8 Phone mobile handsets.

“Our mission at Unity has always been to provide solutions for developers to effortlessly bring their work to as many different platforms as possible,” said David Helgason, CEO of Unity Technologies,“The Unity community has been asking for access to Windows Phones and have been eagerly anticipating the release of Windows 8. We’re happy to announce that we will support both.”

Unity Technologies and Microsoft are currently working hard to bring both deployment options to developers using Unity as soon as possible and will be discussing the process during a session at this Unite 2012, Unity’s dedicated developer conference.

“We are excited that the Unity community will now be given the opportunity to develop world class titles for Windows 8 and Windows Phone 8”, said John Richards, Senior Director, Windows App Marketing at Microsoft.“The number of high quality Unity-authored games for the PC, Xbox, and mobile devices already created is staggering and we’re looking forward to seeing these products appear in the Windows Store and the Windows Phone Marketplace.”

Windows 8 and Windows Phone 8 deployment tools will both be part of the Unity 4 release cycle. For more information about Unity 4 and the other services that Unity Technologies offers, please visit http://unity3d.com.

About Unity Technologies

Unity Technologies is the creator of Unity, an intuitive and flexible development platform used to make wildly creative and intelligently interactive 3D and 2D content. The "author once, deploy everywhere" capability ensures developers can publish to all of the most popular platforms. Unity Technologies boasts a thriving community of 1.2 million registered developers including large publishers, indie studios, students and hobbyists. Unity Technologies aggressively re-invests in its award-winning 3D development tools and democratization initiatives, such as the Asset Store digital content marketplace and Union game distribution service, in order to remain at the forefront of innovation. Unity Technologies is headquartered in San Francisco and has offices in Canada, China, Denmark, Lithuania, Sweden, the United Kingdom, Japan and Korea. For more information, visit: http://unity3d.com.

About Unite 2012

Unity Technologies is holding Unite 2012, its sixth annual developer conference, August 22 - 30, 2012 at the Westergasfabriek in Amsterdam. Unite 2012 is an event for developers, publishers, enthusiasts and others interested in Unity to come together to learn more about the market-leading platform for creating high quality video games, training simulations, medical and architectural visualizations and other 3D interactive content -- and how to get the most out of it.

Unite 2012 offers three days of learning including advanced hands-on class tutorials, technical sessions and an opportunity to attend awesome parties. Unity Technologies will host a Unity Training Day on August 21, the day before Unite 2012 to give new and inexperienced users a foundation for Unity development. For more information on Unite 2012 and the Unity Training Day, visit: http://unity3d.com/unite.

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Unity and all other product names are trademarks of Unity Technologies or its subsidiaries or affiliates.?All other product names and trademarks belong to their respective holders.

Unite 2012: Unity Technologies Unveils Asset Store: Online Services

Amsterdam, Netherlands– August 22, 2012– Unity, provider of the Unity multi-platform game engine and development tools, today at Unite 2012 announced the debut of Asset Store: Online Services, the first one-stop marketplace solely driven to help game developers successfully publish games on the web or mobile via third-party services.?Leading providers, including Playhaven, InMobi, GamesAnalytics, and Xsolla are including plugins and services for analytics, monetization, payments, CRM, advertising, and much more on the Asset Store: Online Services today.

Unity Technologies’ Asset Store delivers cutting-edge features for developers to plug into Unity’s APIs, fill in the blanks, and help make Unity the most comprehensive game development platform in the world.

With Asset Store: Online Services, developers are now able to face the increasingly crowded web and game marketplace through a new arsenal of plugins and publishing tools. Enterprise level analytics, lifetime value maximization (LTV) services, payment options, and other integral solutions can all be integrated right into the Unity development environment simply by downloading the predominantly free plugins available.

“At Unity our singular goal is to level the playing field for game developers and create the world’s best game development tools,” said David Helgason, CEO, Unity Technologies.“The Asset Store, an incredible avenue to pool the best-of-the-best for our developers to enhance their games, has been a tremendous help to this goal.?We are proud to offer new business and monetization opportunities to Unity developers through the Asset Store: Online Services and help developers spur even further growth.”

“PlayHaven, a real-time LTV maximization platform, enables game developers to take complete control of their in-game monetization and marketing without disrupting the user experience,” said Andy Yang, CEO, PlayHaven.“We are thrilled to partner with the Unity Asset Store Online Services program and offer PlayHaven solutions to the more than one million Unity developers. With PlayHaven, developers now have the incredible opportunity to engage and monetize their players directly in the Unity environment."

Current participants of the new Asset Store: Online Services include:

????? Beintoo - Beintoo, Inc.

????? C3 - Vivox, Inc.

????? GamesAnalytics - GamesAnalytics LTD

????? InMobi - InMobi, Inc.

????? inneractive - Inneractive, Inc.

????? Mixamo Animation - Mixamo, Inc.

????? PayStation - Xsolla, Inc.

????? Photon Server - Exit Games, Inc.

????? Playhaven - Playhaven, Inc.

????? Placeplay - Placeplay, Inc.

????? Roar Engine - Roar Engine, Inc.

????? Treasure Data - Treasure Data, Inc.

????? Virtual Piggy - Virtual Piggy Inc.

For more information about Asset Store Online Services and its partners, please visit http://unity3d.com/unity/asset-store/online-services.

About Unity Technologies

Unity Technologies is the creator of Unity, an intuitive and flexible development platform used to make wildly creative and intelligently interactive 3D and 2D content. The "author once, deploy everywhere" capability ensures developers can publish to all of the most popular platforms. Unity Technologies boasts a thriving community of 1.2 million registered developers including large publishers, indie studios, students and hobbyists. Unity Technologies aggressively re-invests in its award-winning 3D development tools and democratization initiatives, such as the Asset Store digital content marketplace and Union game distribution service, in order to remain at the forefront of innovation. Unity Technologies is headquartered in San Francisco and has offices in Canada, China, Denmark, Lithuania, Sweden, the United Kingdom, Japan and Korea. For more information, visit: http://unity3d.com.

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Unity and all other product names are trademarks of Unity Technologies or its subsidiaries or affiliates. All other product names and trademarks belong to their respective holders.

Unite 2012: Unity Technologies Brings Unity-Authored Games from the Union Portfolio to Intel? Atom™-Based Platforms

Amsterdam, Netherlands– August, 22 2012– Unity Technologies, provider of the Unity multi-platform engine and development tools, today announced Unity-authored games from the expansive Union catalogue, Unity’s games syndication group, will be made available on new devices based on the latest Intel? Atom™ processors for tablets and smartphones.

Unity will release a number of Android titles on Google Play and other markets through Union, with several of Union’s best and most successful games published for the new devices– beginning with Air Attack, Samurai, and Frisbee Forever– with the possibility for many more to be delivered later.

“We want developers to have as many opportunities for distribution as possible,” said David Helgason, CEO, Unity Technologies.?“We are very excited to bring even more Unity-authored content to innovative new Intel Atom processor-based Android devices.”

The Union business unit was created as a way to help Unity developers publish their games to exciting new platforms with zero extra development cost. With over 120 excellent games, the Union portfolio covers an amazing array of genres while catering to a wide range of age groups and includes games downloaded over 120 million times across all platforms.

“Android devices based on the Intel Atom processor help offer consumers the best mobile experience with compelling performance and energy efficiency” said Kumar Balasubramanian, director of Software Alliances, Intel.“Intel understands games play a healthy role in the user’s overall computing experience. Adding a compelling line-up of Union games helps us provide the games and apps Android owners know and love on their devices.”

Unity will be demonstrating Union games along with Intel for the first time on August 22-24 at the Unite 2012 conference in Amsterdam. Intel joins LG TV, Roku, Blackberry, Nokia, Sony, and Lenovo as the latest company to take advantage of Union’s hefty games catalogue.

About Unity Technologies

Unity Technologies is the creator of Unity, an intuitive and flexible development platform used to make wildly creative and intelligently interactive 3D and 2D content. The "author once, deploy everywhere" capability ensures developers can publish to all of the most popular platforms. Unity Technologies boasts a thriving community of over 1.2 million registered developers including large publishers, indie studios, students and hobbyists. Unity Technologies aggressively re-invests in its award-winning 3D development tools and democratization initiatives, such as the Asset Store digital content marketplace and Union game distribution service, in order to remain at the forefront of innovation. Unity Technologies is headquartered in San Francisco and has offices in Canada, China, Denmark, Lithuania, Sweden, the United Kingdom, Japan and Korea. For more information, visit: http://unity3d.com.

About Union

Union is a division of Unity Technologies dedicated to syndicating high quality Unity games to mobile phones, app stores, tablets, set-top boxes, connected TVs and other emerging platforms. With the goal of democratizing games distribution, Union works with Unity developers to license games for release on new devices. With a portfolio of more than 125 games generating a cumulative 120 million downloads, Union provides platform partners access to high quality games while empowering Unity developers with new distribution opportunities. Union is free to join and provides an 80 percent revenue share to its developers. Union platforms include Intel, LGTV, Roku, Blackberry, Nokia, Sony, and Lenovo. For more information, visit: http://unity3d.com/union.

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Unity and all other product names are trademarks of Unity Technologies or its subsidiaries or affiliates. All other product names and trademarks belong to their respective holders.

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