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Ukie welcomes Kickstarter UK launch as great opportunity for the games industry

31 October 2012 - London, United Kingdom– Games and interactive entertainment trade body, Ukie, says the launch of Kickstarter in the UK is a fantastic opportunity for games businesses to raise funds through crowdfunding.

Ukie has been promoting crowdfunding as a viable way for games businesses to raise finance and published a report in February this year with Osbourne Clarke to recommend how different models, especially equity based ones, could be better encouraged in the UK.

Ukie CEO, Dr Jo Twist said.“Crowdfunding gives games businesses a fantastic way of raising money for their ideas. Crowdfunding is also a fantastic way to generate metrics to not only understand the appetite for their idea but to generate interest from other investors. The games industry has raised more money on the US version of Kickstarter than any other content category this year, prompting them to call 2012 Year of the Game, and its launch in the UK is only to be welcomed as it will make it even easier for games businesses based in this country to make use of the platform.

“Having Kickstarter in the UK will also raise the profile of crowdfunding more generally. There are already lots of other UK based crowdfunding platforms operating and government should recognise them as a sector and update financial regulation around equity based crowdfunding that will let the platform operators operate as efficiently as possible in the UK and make the regulation fighting-fit for a growing digital economy.”

Many Ukie members have used crowdfunding to raise money to produce their games, including Revolutions Software’s latest Broken Sword and Six To Start, with their iOS hit Zombies Run. Six To Start CEO, Adrian Hon said:“Games and crowdfunding are the perfect match. We used the US version of Kickstarter to generate the money that we needed to create Zombies Run in the first place, but we had to jump through various hoops to get our project on to an American funding platform. Having Kickstarter launch in the UK will allow British businesses much easier access to its donations based crowdfunding platform’.

Other Ukie members currently operating crowdfunding projects include:

RIE STUIDOS’ Komodo Crunchtime - http://www.indiegogo.com/komodo-crunchtime

Born Ready Games’ Strike Suit Zero - http://www.kickstarter.com/projects/43153532/strike-suit-zero



For all press enquiries, please contact the Ukie press office on T: +44 (0)20 7534 0580 or E: press@ukie.org.uk

About Ukie

The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.

We also have distributors, academic institutions, new publishers, and media outlets that are integral to the lifeblood of the industry as part of the family.

Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.

One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.

We also offer a comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here http://ukie.org.uk/events

In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.

Twitter: @uk_ie

Facebook: Ukie

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com