< Back to Press Releases

Ukie welcomes BAFTA Best British Game Award

25 September 2012 - London, United Kingdom– Games and interactive entertainment trade body, Ukie welcomes yesterday’s announcement from BAFTA of a new Best British Game category for next year’s British Academy Games Awards to celebrate the best game across all platforms created by a British development studio.

Ukie CEO, Dr Jo Twist said:”It’s great to see BAFTA recognise the amazing talent coming out of the UK. With tax production credits due next year and computer science soon to be taught in England’s schools it is a great time to be producing British games."

Ukie Chairman and member of the BAFTA Games Committee, Andy Payne said:“The British Academy Games Awards reward creativity and craft in games and are recognised around the world. Each year the games committee ensures that the awards evolve to reflect the skills needed to make great games. Given the 'B' in BAFTA is for British, it is great that we have introduced this award which will reflect Britain's incredible talent pool right now.”

Ukie also congratulated Harvey Elliott, Managing Director and COO of Marmalade, who has been announced as the new Chairman of the BAFTA Games Committee.? He replaces Ray Maguire whose term as Chairman ended in July.





For all press enquiries, please contact the Ukie press office on T: +44 (0)20 7534 0580 or E: press@ukie.org.uk

About Ukie

The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.

We also have distributors, academic institutions, new publishers, and media outlets that are integral to the lifeblood of the industry as part of the family.

Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.

One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.

We also offer a comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here http://ukie.org.uk/events

In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.

Twitter: @uk_ie

Facebook: Ukie

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com