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Ukie welcomes appointment of BFI as administrator of cultural test for games tax relief

25 February 2013 - London, United Kingdom– games and interactive entertainment trade body, Ukie welcomes today’s announcement from the Department for Culture Media and Sport (DCMS) that the British Film Institute (BFI) will be administering the cultural test for the UK games tax relief.

The BFI cultural test team has a proven record of offering an effective and expert service to the film industry which will be vital for developers looking to take advantage of the new video games tax relief. The production and examination of games is very different to film however, so we are pleased to see that the BFI is currently recruiting analysts who are experts in the games industry. http://www.bfi.org.uk/about-bfi/job-opportunities/current-vacancies/certification-analyst-video-games

Ukie CEO, Dr Jo Twist said:“The BFI Cultural Test team have delivered a very effective service and expertise to the film industry so we welcome their experience to the games industry. The process of developing a game, and understanding their cultural nature is extremely different from films so we’re happy too that BFI will be hiring recognised games industry experts with significant experience of the sector to administer cultural test applications from games businesses, as we recommended in our tax break response to government. We will be assisting BFI with the recruitment of these key roles and will also be in regular contact with them to make sure the guidelines for the test are fit for games businesses.”

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Contacts:

For all press enquiries, please contact the Ukie press office on T: +44 (0)20 7534 0580 or E: press@ukie.org.uk

About Ukie

The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.

We also have distributors, academic institutions, new publishers, and media outlets that are integral to the lifeblood of the industry as part of the family.

Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.

One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.

We also offer a comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here http://ukie.org.uk/events

In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.

Twitter: @uk_ie

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