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Ukie represents the UK games industry in front of the government’s Culture, Media and Sport (CMS) Select Committee

26 February 2013 - London, United Kingdom– Games trade body Ukie today highlighted the issues facing the UK games sector as part of the CMS Committee's inquiry into Support for the creative economy.

Speaking to the CMS Committee today, Ukie’s Dr Jo Twist outlined the importance of the UK’s games sector to the overall UK economy. She praised the government for supporting the industry in granting tax relief and for introducing computer science on to the National Curriculum but said that there was more that could be done to help maximize the potential of the games industry in this country.

Jo took the opportunity to talk the Committee through key areas that affect the games sector: emphasising the unique business models and technical solutions that the industry uses that help protect IP but also the challenges that it faces with IP such as cloning; she explained the sector-leading work that the industry takes to protect consumers through age ratings, parental controls and education initiatives; and discussed how government can help to implement new innovative ways of raising finance such as crowdfunding. She also highlighted the need for new games clusters around the country to be supported, and for the government to help in providing better information on the size and spread of the industry, from the smallest developers to the biggest multinationals.

It was agreed that Ukie had good working relationships with senior politicians (having met three Cabinet Ministers in the last three months) and with all the key government departments (DCMS, BIS, DfE, HMT, HMRC, UKTI and Number 10). However, Ukie said that there was now no better time to be shouting about the opportunities presented by the games sector and asked in particular that government should give more help in promoting the content, people and services that the UK games industry offers to investors in this country and overseas.

Speaking of today’s evidence session, Ukie CEO Dr Jo Twist said:“The games sector is the fastest growing of the creative industries with its own exciting and unique ways of creating content and making money. It is also a great example of how the UK can become a world leading digital marketplace for all digital and creative content. We’ve got tax breaks and improvements being made to the skills pipeline now we need government’s help to introduce further innovative policies that can support our sector and for politicians and government departments to help promote the creative content and services that the UK games sector can offer to investors at home and abroad. I was glad to be there representing a coherent and united voice with our brilliant Vice Chair Ian Livingstone CBE, and our TIGA colleagues.”

The full session can be watched here from 11:37:35 http://www.parliamentlive.tv/Main/Player.aspx?meetingId=12670





For all press enquiries, please contact the Ukie press office on T: +44 (0)20 7534 0580 or E: press@ukie.org.uk

About Ukie

The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.

We also have distributors, academic institutions, new publishers, and media outlets that are integral to the lifeblood of the industry as part of the family.

Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.

One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.

We also offer a comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here http://ukie.org.uk/events

In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.

Twitter: @uk_ie

Facebook: Ukie

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com