28th January 2014 - London, United Kingdom –T raining programme launched with new Digital Marketing training course designed specifically for games businesses in partnership with the Chartered Institute of Marketing (CIM).
Following consultation with games businesses large and small, Ukie is developing a series of courses and offering them at a heavily discounted rate to all games businesses (with an extra discounted rate for Ukie members).
The new programme launched in January 2014 with a Digital Marketing for Games course. The day long course has been co-created with Ukie’s developer and publisher members to help all companies understand discovery and marketing techniques in a digital marketplace. The Digital Marketing for Games course is run in partnership with and fully accredited by the Chartered Institute of Marketing (CIM).
Ukie is also using the government’s Skills Investment Fund (SIF) to reduce the cost for companies by 50%. Businesses can attend the course for £200 per person as a non-Ukie member and the Ukie member rate is £150 per person. The usual cost of similar courses to non-CIM members is £550.
CEO of Ukie, Dr Jo Twist said: “Co-creating these courses with games businesses and shaping it to be relevant to them is really important. Training is crucial but expensive for companies. Knowing a course has been designed with your needs as games businesses in mind, getting a much better rate than normal courses, and being surrounded by other people in the industry for a day is an added bonus. We know from speaking to our network of small and large businesses across development and publishing, that digital marketing skills are a priority and there will be more bespoke courses like this rolling out this year.”
Ella Romanos, CEO of Remode Studios, and Ukie Board member attended the pilot course and said, “Ukie’s Digital Marketing for Games course was fantastic. As an independent developer releasing our own titles to market, it really helped me understand how we can get more people to take real notice of our titles. It gave me essential knowledge about where best to focus our efforts that have allowed us to really start developing our marketing strategy. I would definitely recommend this course to other games companies who want to know how to get their games discovered in the digital space.”
Sarah Hoeksma, VP of Brand at Square Enix Europe said: “It was a fantastic course, very well delivered with lots of great game specific references and content. It was relevant to us as a global publisher and I would definitely recommend the course to other businesses looking to develop their digital marketing strategies.”
The Digital Marketing for Games courses will be held on the following dates, with further dates to be confirmed:
· Monday 3rd March – UkieHQ in London
· Friday 23rd May – Birmingham Science Park
The next training course to be created as part of the programme will be Business Management for Games Businesses, aimed at early stage companies. Ukie is co-creating more courses and is building a network of experts across the UK to hold immersive focussed workshops as part of a programme of continuous professional development throughout 2014.
We want to hear from games businesses and people who are interested in holding workshops. If you have suggestions for courses you want, or want to be a workshop supplier, please email firstname.lastname@example.org
For all press enquiries, please contact the Ukie press office on T: +44 (0)20 7534 0580 or E: email@example.com
The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.
We also have distributors, academic institutions, new publishers, and media outlets that are integral to the lifeblood of the industry as part of the family.
Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.
One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.
We also offer a comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here http://ukie.org.uk/events
In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.