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Ukie and Nesta launch games mentoring scheme

18th February 2014 - London, United Kingdom – Games businesses invited to register their interest in being mentored

Ukie, who bring games industry expertise and Nesta, who have years of experience of running successful creative industry mentoring schemes, and have partnered to develop a mentoring scheme designed specifically for UK games businesses.

Building on the success of Nesta’s wider creative Business Mentor Network, the Video Game Mentoring Network has been set up by Ukie and Nesta to advise and nurture games businesses with an appetite for growth .

The scheme will be officially launched in April but games businesses are being invited to express their interest in being mentored now by contacting mentoring@ukie.org.uk

Businesses joining the games mentoring network will receive:

·         One-to-one business mentoring in the form of 10 two-hour sessions over a 6-12 month period

·         An induction workshop at the start of the programme to get the most out of your mentoring sessions

·         Workshops and events designed to meet other members of  the wider Network

·         Coaching support - in addition to mentoring

Ukie and Nesta want businesses of all sizes to apply to be mentored, from start-ups who have been established for less than two years, to established and high growth potential business who are looking to scale. They are also calling on potential mentors to express and interest in being part of the scheme. The minimum criteria for applying are simply that you must be a registered business that:

·         Has made or sold a game in the UK in the last 12 months or have a game ready to bring to market in the next six months.

·         Or you can also be a business that has launched a product or service in the UK that supports the creation and selling of games within the last 12 months.

·         Being a Ukie member automatically qualifies you to apply.

Mentors for the programme are being selected from successful leaders in the games industry, with experience of working in a variety of businesses from creating their own successful independent development studios and publishing companies, to working at senior levels for multinational games businesses.  Individuals can express interest in becoming a mentor by contacting mentoring@ukie.org.uk.

Ukie CEO, Dr Jo Twist said: “This partnership with Nesta gives games businesses an amazing opportunity to get first hand expert advice from people with proven track records in the games industry. Mentoring is invaluable both for mentees and for mentors. Our industry is especially good at collaborating and sharing stories and experiences so we encourage all businesses to apply and be part of the network.”

Jon Kingsbury, Director of Creative Economy programmes at Nesta said: “We’re delighted to be sharing the tried and tested format of mentoring from our Creative Business Mentor Network with the games sector, through our partners Ukie. Our vision is that every games business should aspire to and have access to mentors from their own industry”.




For all press enquiries, please contact the Ukie press office on T: +44 (0)20 7534 0580 or E: press@ukie.org.uk

About Ukie

The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.

We also have distributors, academic institutions, new publishers, and media outlets that are integral to the lifeblood of the industry as part of the family.

Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.

One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.

We also offer comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here http://ukie.org.uk/events

In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.

Website: ukie.org.uk

Twitter: @uk_ie

Facebook: Ukie

Linked in: Ukie


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