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UK games industry shines at record-breaking Golden Joystick Awards

26% voting increase as gamers cast 1.54m votes and name Mass Effect 2 their ultimate game

October 29 th 2010, London : It’s taken 200 days, over 4000 games and 1.54 million votes, with Mass Effect 2, Plants vs. Zombies and the Call of Duty franchise all emerging triumphant with two honours apiece, as the winners of the 28 th Annual Golden Joystick Awards ( http://www.goldenjoysticks.com) were announced today in London.

The most coveted accolade for“Ultimate Game of the Year” at the world’s most popular gaming awards, was presented to Electronic Arts for Mass Effect 2, which also scooped“RPG of the Year.”

Plants vs. Zombies from Popcap Games also netted two Golden Joysticks, winning“Download Game of the Year” and“Strategy Game of the Year.” Activision’s seemingly unstoppable Call of Duty franchise, continued its annual winning streak with 2010’s third double, bagging“Shooter of the Year” for Call of Duty: Modern Warfare 2 and“One to Watch” for the forthcoming Call of Duty: Black Ops– released next month.

The 28 th Annual Golden Joystick Awards celebrates a successful year which saw gaming further embed itself into people’s daily lives– as one of the UK’s most popular modern leisure activities.

28 th Annual Golden Joystick Awards– The winners:

    <*> Action Game of the Year sponsored by Nuts– Assassin’s Creed II <*> ITN Game On Shooter of the Year– Call of Duty: Modern Warfare 2 <*> Racing Game of the Year in association with T3?– Forza Motorsport 3 <*> RPG of the Year in association with GamesRadar– Mass Effect 2 <*> Puzzle Game of the Year in association with NGamer– World of Goo <*> Fighting Game of the Year in association with Official Nintendo Magazine– Super Street Fighter IV <*> Sports Game of the Year sponsored by Mousebreaker.com– FIFA 10 <*> Strategy Game of the Year in association with PC Gamer– Plants vs. Zombies <*> Music Game of the Year in association with Total Film– Guitar Hero 5 <*> Online Game of the Year sponsored by Game Gears– League of Legends <*> Downloadable Game of the Year sponsored by Green Man Gaming - Plants vs. Zombies <*> Habbo.com Portable Game of the Year– Pokemon HeartGold/SoulSilver <*> Soundtrack of the Year in association with Metal Hammer– Final Fantasy XIII <*> MSN One to Watch - Call of Duty: Black Ops <*> UK Developer of the Year in association with Edge - Jagex <*> Ultimate Game of the Year in association with GamesMaster– Mass Effect 2?????????
Simon Maxwell from Future, Organiser of the Golden Joystick Awards, said:

“It is a testament to the creativity and diversity of the industry that games are booming. Games that are playable anytime, anyplace, anywhere across social networks and communications devices are delighting new players.??At the same time, winners like Mass Effect 2 and Call of Duty: Modern Warfare 2 have taken storytelling and production values to the next level for committed gamers.

“The 26% rise was staggering, with more than 1.54m votes cast by gamers for their favourite games, setting a new record and further cementing the Golden Joysticks as a benchmark for gaming excellence.”

For more information, please visit http://www.goldenjoystick.com??


About Future

Future plc is an international special-interest media group, listed on the London Stock Exchange (symbol FUTR).? Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events.? We hold market-leading positions in games, film, music, technology, cycling, automotive and crafts.? Our biggest-selling magazines include T3, Total Film, Classic Rock, Guitar World and Official Xbox Magazine.? Our websites include gamesradar.com, bikeradar.com, and techradar.com.? Future sells more than 3 million magazines each month; we attract more than 20 million unique visitors to our websites; and we host 27 annual live events.? In addition, Future exports or syndicates publications to 90 countries, making us the UK's number one exporter and licensor of monthly magazines.

For more information

Justin Crosby, Boom! 07966 228361 justin@boomdialogue.com

Will Guyatt, Media Relations Manager, Future UK 01225 822517 or 07788 576505?

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