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TOMY CORPORATION’S LOVELY LISA AND FRIENDS™ NOW AVAILABLE ON NINTENDO DS™AND DSi™

New Wholesome Fashion Simulation Game Gives Girls the Chance to Show off Their Talents

LOS ANGELES– Feb. 23, 2010– TOMY Corporation today announced that Lovely Lisa and Friends™ is now available at retail outlets nationwide for the Nintendo DS™ and Nintendo DSi™. The release marks the second installment to the popular fashion doll simulation game that gives girls an outlet to explore their individual style, while simultaneously developing the skills that promote responsible play habits.

“The original Lovely Lisa game resonated well with young girls and we are confident that Lovely Lisa and Friends will provide them with an enticing, updated version that comes equipped with new features, including the utilization of the Nintendo DSi camera functionality,” said Mark Shinohara, executive vice president and COO at TOMY Corporation.“We are thrilled to bring Lovely Lisa and Friends to the market as it truly is one of the few titles that provides girls with a wholesome outlet to express their creativity.”

Lovely Lisa and Friends is outfitted with socially responsible gameplay that guides girls on the path to their personal best while having fun. Players can explore their individual creativity and personal style by utilizing the Nintendo DSi camera functionality to take photos of real world images, and apply them to a variety of outfits to dress Lisa. Gamers can then use their new wardrobe to play dress-up with Lovely Lisa’s two best friends, Alice and Maria. The fun continues in mini-games that include helping mom with shopping and cooking, and putting furniture together with dad.

Gamers will also try their hand at a number of professions including a police officer, nurse, and more. As an added feature, if players earn enough Lisa points to buy clothes and accessories, they can partake in the Heart Hills Idol Pageant, an idol game where they can dance their socks off and unveil their fabulous fashion creations.

Lovely Lisa and Friends is rated“E” for Everyone and is now available on Nintendo DS and Nintendo DSi for an MSRP of $29.99. For more information, please visit www.TOMY-USA.com/videogames.

For additional assets and information, please visit: http://bhimpact.gamespress.com/product_page.asp?i=1024.

About TOMY Corporation

With U.S. headquarters in Santa Ana, California, TOMY Corporation is one of the world’s oldest and most endearing entertainment companies. For more than eight decades, TOMY has developed and manufactured a broad portfolio of exciting and educational toys, games and video games for children of all ages. Known for its innovation, quality and safety, TOMY’s mission is to produce videogames for North America that entertain and inspire children and adults. The Consumer Software Division currently publishes for Nintendo DS™ and Wii™, PSP? (PlayStation?Portable) system, and the Xbox 360? video game and entertainment system from Microsoft. TOMY Corporation is a subsidiary of Japan-based TOMYCompany, Ltd. (aka TAKARATOMY in Japan). More information is available at www.TOMY-USA.com.

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Media Contacts:

Bender/Helper Impact

Adrienne Borgstrom

310-694-3247

Adrienne_Borgstrom@bhimpact.com

Bender/Helper Impact

Michelle Hoffman

310-694-3154

Michelle_Hoffman@bhimpact.com

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