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TOM CLANCY'S H.A.W.X™ CLEARED FOR TAKE OFF WITH amBX

Philips and Ubisoft® announce agreement to amBX-enable Tom Clancy's H.A.W.X

Philips today announced an agreement with Ubisoft to implement amBX directly into Tom Clancy’s HAWX, the?forthcoming air combat game. The announcement coincides with sweeping price reductions across the Philips amBX PC Gaming Peripherals range, taking the Starter Kit price point below the competitive?100 mark.

Enthusiastically received by European press and retail at the Paris UbiDays trade event, Tom Clancy’s HAWX will allow players the opportunity to grasp the throttle of over 50 famous fighter aircraft and fly them over real world locations and cities in photorealistic environments, using the highest quality satellite data currently available outside the military.

Tom Clancy’s HAWX uses an Enhanced Reality System to turn novice gaming aviators into the elite fighter pilots of the future, featuring weapons systems, interception trajectories, incoming missile detection, anti-crash systems, damage assessment, tactical maps and the ability for pilots to issue orders to their squadron and other units– all of which will be radically enhanced through amBX. The Philips amBX PC Gaming Peripherals range, including RGB LED lights capable of 16 million different colours, variable speed desktop fans capable of up to 5000 RPM and the variable rotation speed wrist rumble strip, will create all kinds of spectacular air combat lighting, air movement and rumble effects, taking the gameplay out of the screen and into the real world.

“Tom Clancy’s HAWX comes hot on the heels of our Brothers in Arms Hell’s Highway amBX announcement with Ubisoft and further underlines our commitment to bringing amBX to world class gaming," commented Jo Cooke, Chief Marketing Officer, Philips amBX.?"Building amBX into the game during development maximizes the effects that can be achieved, guaranteeing an incredibly immersive gaming experience. Tom Clancy’s HAWX is another example of a completely different genre of game that amBX can enhance and we’re looking forward to super realistic air combat lighting, wind and rumble effects that PC gamers haven’t been able to experience to-date.”

Philips is setting a global standard by licensing the amBX technology to computer game developers, publishers and peripherals manufacturers, and Ubisoft joins a rapidly growing list of content creators, including Codemasters, THQ, Introversion, Gearbox Software, Gas Powered Games, Zombie, Riot Games, Brain in a Jar, Invictus Games, Instinct Technology, Kuju, Revolution, Sumo Digital and Rivers Run Red.

amBX effects can now be experienced with most PC games and a full list of compatible titles, searchable by genre and publisher, can be found at www.ambx.com.

Notes for editors:

A list of Philips PC Gaming Peripherals stockists can be found at www.ambx.com and the following reduced prices are now applicable in the UK:

The Starter Kit -?99.00

The Extension Kit -?59.00

The Premium Kit -?199.00

For further information, please contact:

Mark Ward, Luke Geoghegan or Dean Barrett at Bastion Ltd.,

Tel: +44 (0) 20 7421 7600 Fax: +44 (0) 20 7421 7601

email: mark@bastion.co.uk

Philips amBX

Hans Driessen

Tel.: +31 40 2746692

email: hans.driessen@philips.com

? 2008 Ubisoft Entertainment. All Rights Reserved. H.A.W.X, Ubisoft, Ubi.com and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries.

About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 25 countries and sales in 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2007-08 fiscal year Ubisoft generated sales of 928 million euros. To learn more, please visit www.ubisoftgroup.com

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lighting and consumer lifestyle, delivering people-centric, innovative products, services and solutions through the brand promise of“sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 134,200 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2007, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, as well as lifestyle solutions for personal wellbeing. News from Philips is located at www.philips.com/newscenter.

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