< Back to Press Releases

TINYLOOT – A SMALL NAME FOR A MOBILE COMPANY WITH A BIG IDEA

Tinyloot is the new service for gamers and game developers that seeks to revolutionise mobile gaming by rewarding players for engagement

26 August 2014 – The Netherlands/… Tinyloot, the new way to play mobile games, aims to revolutionise the traditional mobile gaming user acquisition model by rewarding players who continue playing a game. By joining Tinyloot, an app developer rewards player engagement: for every 10 minutes that players play their game, the player gets 20 cents – up to a limit of 2 EUR. Enough to buy that bag of gems and enough to fully get into the game.

The Tinyloot app has been created for mobile game developers who are already paying a lot of money to acquire users, but at a significantly lower financial risk and with the added benefit of rewarding player loyalty. Instead of paying $1, $2, $3 or even more to an ad network purely for the install of a game, Tinyloot is cutting out the marketing middleman. Set up by mobile industry veterans Oliver Kern (Founder/Managing Director) and Micha van der Meer (Co-Founder/Technical Director), Tinyloot is designed as a hub and an admin panel for players, also serving as a platform for game developers to acquire users at a very low financial risk. If players don’t like what they play, the cost is very low if not zero. Tinyloot has initially launched on Google Play in the Netherlands with more countries to follow in the coming months.

Oliver Kern, Founder/Managing Director, Tinyloot said:

Tinyloot has been designed for free2play mobile game publishers looking for real player engagement, and who are struggling with ad networks that take and earn a lot of money without providing real value, sometimes not even real players. We have already received great feedback and are in talks with developers small and large that are united in the pursuit of finding players that they can afford to acquire and who enjoy playing great games. The Tinyloot initiative goes even further as the developers fund players directly and, in return, it’s an easy decision for the players to spend their looting money back into the game they enjoy.”

Already endorsed by the likes of MAG Interactive ( Ruzzle) and Hutch Games ( Smash Bandits), the initial launch for Tinyloot has demonstrated a drop between a third and a fourth in the effective costs of a typical user install (usually developers pay $1.20 or more for new players in top tier countries). In addition, those players that discover the games actually engage much more and longer with the game.

Shaun Rutland, CEO/Co-Founder, Hutch Games said:

“Mobile UA is clearly broken. What Tinyloot is seeking to provide will help preserve a commercially interesting space for mobile developers.”

Daniel Hasselberg, CEO/Co-Founder, MAG Interactive said:

“The price for a mobile user is going up (every month). By the end of 2014 even the majority of the top 300 mobile publishers will not be able to easily afford user acquisition. We are waiting for Tinyloot.”

For further information about Tinyloot, contact:

Oliver Kern

oliver@tinyloot.net

+31 655328256

www.tinyloot.com

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com