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THE NEXT BIG THING IN MOBILE GAMING– WAYFINDER SHOWS THE WAY TO THE FUTURE

Wednesday 27th August/... With the ongoing introduction of GPS technology into mobile phones, an exciting market opportunity is emerging, creating great potential for location based entertainment and gaming. Finding different means of positioning a mobile user in his or her surroundings creates revolutionary ways of introducing the actual player as an essential part in the gaming experience.

Wayfinder, the leading supplier of innovative location and navigation services in mobile phones, is taking an active role in this trend by introducing a forum where game developers can create state of the art location oriented game experiences for a new market using core Wayfinder technology.

“We see a huge potential for location oriented entertainment and gaming in mobile phones. By giving access to our 3rd party APIs to the game developer community, we believe that we can help these developers save a substantial amount of time when creating Location Based or Alternate Reality Games, especially on the mapping, search and positioning side, says Jonas Sellergren, VP Innovations at Wayfinder.

The mobile game experience, where the real world becomes the media, is about to be revolutionized by the location element. This development will further increase the use of mobile devices and add an element of fun in the mobile usage for each person willing to play in the location gaming field.

Game developers can register at forum.wayfinder.com. The forum will give access to Wayfinder Location experts as well as to discussions among the registered game developers on the forum. On September 30, all resources needed to start development will be made available for those registered.

For more information, please contact:

Cecilia Bratt, Corporate Communications Manager

Phone: +46 (8) 555 176 11

Mob: +46 (0) 734 165 186

E-mail: cecilia.bratt@wayfinder.com

About Wayfinder

Wayfinder is the number one provider of innovative location services. We focus on combining best practice of technology and ease-of-use. Our clients are major mobile phone manufacturers and operators all over the world. Wayfinder Systems AB is listed on the NGM Equity stock exchange in Sweden.

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