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The Mustard Corporation Joins TIGA

June 24, 2010

TIGA, the trade association representing the UK games industry, today announced The Mustard Corporation as its newest member.

The Mustard Corporation is a Newcastle based company of writers who work in both the TV and the games industries. The company has worked on over 30 games titles. Credits include the Broken Sword franchise, the Driver series, Virtua Tennis 3 and Buzz! Quiz World. TV credits include Thomas the Tank Engine and the Cbeebies interactive animation programme Alphablocks.

As well as writing scripts and dialogue for well-known brands, The Mustard Corporation also create game design documents for clients and can provide consultancy on existing game designs and stories. The company is also currently developing its own original games for smartphones and the iPad.

Maurice Suckling, Director at The Mustard Corporation explains the company’s reasons for joining TIGA:

“TIGA has become a dynamic and influential trade association - we are proud to become members. We are particularly excited by TIGA's desire to draw the worlds of publishing, TV and film closer to the games industry through the Creative Industry Switch initiative.

“At The Mustard Corporation we have an unmatched understanding of interactive narrative. We work with TV and film companies wishing to explore the mysteries of the game space and with games companies who are passionate about creating credible worlds, engaging characters and movie-quality dialogue in their games.”

Dr. Richard Wilson TIGA CEO stated:“The Mustard Corporation is a fantastic example of a UK company positioned at the cutting edge of creative endeavor. At TIGA we are passionate about fostering greater collaboration between the UK’s creative industries and hope to work with The Mustard Corporation in this area.”

Ends

Notes to editors:

About TIGA:

TIGA is the trade association representing the UK’s games industry. The majority of our members are either independent games developers or in-house publisher owned developers. We also have outsourcing companies, technology businesses and universities amongst our membership.

TIGA's vision is to make the UK the best place in the world to do games business. We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members. This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.

For further information, please contact Eva Field, TIGA PR Manager on: 07814 039 983, or email eva@tiga.org.

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