FOR IMMEDIATE RELEASE
Minneapolis, MN– August 26, 2011– Based on the action toys and games phenomenon Bakugan and continuing to ignite the competitive spirit in young gamers worldwide, Activision Publishing, Inc. (Nasdaq: ATVI) and Corus Entertainment’s Nelvana Enterprises announced today Bakugan: Rise of the Resistance™ for the Nintendo DS™ system.? Available this holiday season, Bakugan: Rise of the Resistance delivers thrilling action and tower-defense gameplay in an adventurous, fun, and exciting format that is a first for the Bakugan videogame series.
“Our ongoing collaboration with Nelvana Enterprises has proven to be a worldwide success,” said David Oxford, Activision Publishing.?“It’s an absolute blast to work on a property with such a hungry and dedicated fan base. We look forward to producing this new Bakugan title and it being embraced by kids for its innovative style and incredibly unique gameplay.”
In Bakugan: Rise of the Resistance a mysterious new group of brawlers has invaded New Vestroia.?Playing as either Dan or one of five other familiar Battle Brawlers, gamers must defend against these dark and devastating new foes from amassing the most powerful Bakugan army ever.?A series first; Bakugan: Rise of the Resistance features an incredible hybridization of the adventure RPG, and tower defense genres.?There are over 30 levels, spread across 6 diverse areas of New Vestroia, to explore as your human Brawler, and defend and conquer as a Bakugan.?With 35 unique Bakugan at their disposal, kids will find themselves instantly drawn in to the real-time action packed brawling and brain-bending strategic play as they ultimately come face to face with their adversaries in heart-pounding boss battles.
“We are extremely pleased with the global success of Bakugan and excited about yet another exceptional Bakugan title from Activision in the global game space with Bakugan:? Rise of the Resistance ,” said Colin Bohm, Managing Director, Nelvana Enterprises.?“Activision has the unique ability to distill a property into its most engaging form while staying true to its core principles.”
Bakugan : Rise of the Resistance will be available this holiday season for Nintendo DS™.?The game is rated E for Everyone by the ESRB. For more information, please visit http://www.activision.com.?
Bakugan: Rise of the Resistance is a co-production from Nelvana Enterprises, Spin Master Ltd., Sega Toys Ltd. And TMS Entertainment, Ltd., , with animation by? TMS Entertainment, Ltd. in association with Sega Toys Ltd.?
About Nelvana Enterprises
Nelvana Enterprises is owned by Corus Entertainment Inc., a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, television broadcasting, children’s book publishing and children’s animation. The Company’s multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), W Network, OWN: Oprah Winfrey Network (Canada), CosmoTV, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience Corus on the web at www.corusent.com.
About Spin Master Ltd.
A multi-category children’s entertainment company since 1994, Spin Master has been designing, developing, manufacturing and marketing consumer products for children around the world and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as boy’s action phenomena and 2010 Boys Toy of the Year winner Bakugan Battle Brawlers™, and award-winning brands Air Hogs?, Aquadoodle™, Tech Deck™, Moon Sand™, Liv™, and Zoobles™. The company has also marked an entry into children’s media with the launch of Spin Master Entertainment, a subsidiary focusing on the design, development and production of television and other media properties. Spin Master employs over 1,000 people with offices in Toronto, Los Angeles, London, Paris, Hong Kong, Mexico, Munich, and central Europe. For additional information please visit: www.spinmaster.com.
About TMS Entertainment, Ltd.
TMS Entertainment, Ltd. (better known as TMS), one of the world’s largest and most distinguished animation studios, has rapidly won recognition from the international filmmaking community for its highly acclaimed animation, pioneering techniques and proud commitment to quality. With its headquarters situated in Tokyo under the supervision of the world’s dedicated team of top development, production and design executives, TMS’s growing reputation is reflected by the versatility, artistry and originality of the remarkable volume of programs the company has produced for the international markets worldwide.? Established in the year 1946, TMS has produced more than 100 features, and over 100 TV programming series, in total of 8,000 half hours, for global distribution. TMS also proceeds restoration projects of the titles to keep its highest quality for next generation. TMS is proud to uphold our tradition of presenting to you unforgettable images from the finest animation produced anywhere in the world.? TMS’s programs have attained the worldwide recognition and we continue to strive for excellence and lead the animation world throughout the century.? For more information, please visit www.tms-e.com/english.
About Sega Toys
SegaToys Co., Ltd. is a subsidiary of Sega Sammy Holdings Inc. and a toy company of design, manufacture, marketing and selling of edutainment toys, character licensed toys and interactive electronics products including POO-CHI™, Advanced PICO Beena™, O-CHA KEN™(Tea Dog), idog™ series, Brain Trainer™, HOME STAR™ and Grand Pianist™.? The company was founded in 1991 and is based in Tokyo, Japan. More information about SegaToys can be found at www.segatoys.co.jp.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.?