Berlin-based Publisher Signs Cooperation Agreement with PR agency Way to Blue
Berlin: TGC– The Games Company recognize the signs of the times and intensify their internet communication activities regarding future games releases. The Berlin-based games publisher will put its trust in the competence of Way to Blue, Great Britain’s leading online PR and promotion agency. As from August the creative heads of Way to Blue’s German dependency will fully provide TGC with their experience in the world of digital media. The cooperation will set off with the release of the promising PC title„Heimspiel– Handballmanager 2008“, Way to Blue’s first TGC project. The point-and-click adventure“Everlight– Power to the Elves”, set for release in September, will also profit from the dynamic, innovative approach and specialized PR strategies of Way to Blue.
Katie Waxman, international director of Way to Blue, is looking forward to a successful cooperation:„As an internationally oriented publisher of computer- and video games, TGC is a very important partner for us. We are glad to support TGC in bringing their outstanding computer games to market.“
Christian Sauerteig, marketing manager of TGC, adds:„We are sure that we have found a reliable and versatile partner in Way to Blue, knowing how to pointedly place our games titles in internet media with a maximum range of coverage.“