Partnership lets game publishers reach 10m UK adults across combined media portfolios
24/01/13– talkSPORT, the world’s biggest sports radio station, and IGN Entertainment, theworld’s largest games media group, today announce a new partnership that offers game publishers and media buyers the chance to access talkSPORT and IGN’s massive combined audience with a single commercial deal.
Together, IGN Entertainment and talkSPORT’s portfolios reach more than 10m adults across the UK, and the partnership allows those targeting video gamers a single point of contact to unlock a range of creative solutions across both company’s market-leading platforms and brands.
IGN Entertainment is the UK’s largest games and entertainment group and focuses on a male audience, aged 18 to 35– and attracts approximately 4.5m unique users a month across IGN ( http://www.ign.com) and its men’s lifestyle brand AskMen ( http://www.askmen.com)– with presence online, on-console, on mobile, at live events and a YouTube channel ( http://www.youtube.com/ignentertainment) with more than 2 billion video views.?? talkSPORT has over 3m listeners in the UK every week, and its sister publication Sport magazine is the UK’s largest sports title, available in both print andon iPad, Android and Kindle Fire.
Under the new partnership, sales teams from both businesses will work together on relevant commercial briefs, devising innovative creative solutions– driven by original content to exist on a variety of platforms.? IGN and talkSPORT will also share editorial experience and content to benefit each other’s audiences.
Every Wednesday afternoon on the Hawksbee&Jacobs show, talkSPORT’s gaming expert Michael Underwood will countdown the IGN.com Buzz Chart of the week’s biggest video games.? IGN will also work with Sport to write the magazine’s monthly gaming page and provide a video-rich fortnightly piece for Sport’s tablet edition.? The partnership will extend later in 2013 to include men’s lifestyle content from AskMen.
Kurt Edwards, Commercial Director, talkSPORT, said:“We know that gaming is of huge interest to our listeners and readers and this partnership with IGN means we can offer advertisers some fantastic cross-platform opportunities around our editorial content.”
Adam Hopkinson, Commercial Director, IGN Entertainment, added:
“We’re excited to be partnering with talkSPORT– allowing a diverse range of commercial partners on both sides to significantly widen their reach and exposure among young men.? Together, we’ll be offering some industry-leading cross-platform integrated solutions driven by creativity.? We’re committed to bringing IGN and its gaming content closer to gamers, wherever they are– and partners don’t come much bigger and better than talkSPORT.”?
talkSPORT has over 3 million listeners per week in the UK. The station broadcasts Barclays Premier League, FA Cup and Capital One Cup matches in English, Spanish and Mandarin globally to listeners outside of Europe. In the UK talkSPORT broadcasts live coverage of the Barclays Premier League, the FA Cup, England football internationals, the Capital One Cup, Aviva Premiership Rugby and is exclusive UK radio broadcaster of the 2013 British and Irish Lions rugby tour to Australia. talkSPORT is available on 1089/1053AM, on digital radio and online at talkSPORT.co.uk.
IGN Entertainment is a leading Internet media and services provider focused on the videogame and entertainment markets. Collectively, IGN Entertainment media properties reach a worldwide audience of 40 million unique users.? Headquartered in the US, IGN has offices in Australia, Canada and the UK and works with local publishers under license in Germany,?Italy, Spain, and the Asia Pacific, Benelux, Middle East and Nordic territories.
IGN Entertainment’s network of videogame-related provides one of the Web's most comprehensive videogame information destinations, which coupled with leading male lifestyle site AskMen, attracts one of the largest concentrated audiences of young males on the Internet.