< Back to Press Releases

SwapMob, the Social Trading Network for Free-to-Play Games, Announces Platform, Funding and Initial Availability

Ann Arbor, Mich.ndash; July 25, 2013ndash;nbsp; SwapMob has unveiled a break-through service for free-to-play gamers that allows players to buy and sell their premium virtual items amongst their friends and other playersndash; regardless of game or operating system. The SwapMob social trading network works across multiple games and gaming platforms, and can be integrated by developers directly into multi-player games. SwapMob is now available for games on Web, social and mobile gaming platforms.

ldquo;SwapMob removes the borders between your favorite games by creating a free item-trading platform that can be accessed no matter the social game you are playing,rdquo; said Mark Sendo, chairman and chief executive officer, SwapMob.ldquo;The freedom of SwapMob will open up a whole new world of options for developers and players, where you can sell an item to someone in one game and have the proceeds sent you in a different game, automatically converted into the correct in-game currency.rdquo;

The SwapMob social trading platform allows players to list, bid and sell their virtual goods within games and across platforms where players have the choice of selling their items to their friendsndash; or the highest bidder. Developers can integrate the SwapMob API directly into their live or in-development games, without disrupting the gameplay experience for users. Now live, SwapMob can be experienced in the following games:

SwapMob comes to market following a $1 million seed funding round lead by games industry pioneer Bernard "Bernie" Stolar, who began his career with Atarirsquo;s arcade business and went on to an Executive Vice President position with Sony Computer Entertainment America and then as President and Chief Operation Officer with Sega of America, where he oversaw the release of the revolutionary Dreamcast console, and as President of Mattel Interactive. Stolar is joined by fellow investor Erich Spangenberg.

ldquo;SwapMob is the future of digital item trading,rdquo; said Stolar.ldquo;The platform increases the numbers of players spending money in free-to-play games and the amount of money spent by existing players, and drives new users to new games through item recommendation and currency conversion. Simply putndash; SwampMob is poised to be the first successful cross-platform social trading service in the world.rdquo;

About SwapMob

SwapMob was founded in 2011 with the goal of revolutionizing the selling of virtual goods in free-to-play games. SwapMob is the worldrsquo;s first cross-game trading and auction platform and is a great way to discover new games and sell your virtual items. More info can be found at http://swapmob.com.

# # #


Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com